Text / Compiled and reported by the editorial team of MOOK Scenic Spots Home Travel Life Network
Organized by the Tourism Bureau of the Ministry of Transportation and Communications, this year’s “2014 Taiwan Bicycle Festival” has specially invited the Tourism Bureau’s top tourism ambassador for Taiwan, “Squad Leader Oh Bear,” to boost promotion for the event. The “Citizens’ Search for Squad Leader Oh Bear” taxi advertisement photo upload campaign held in August received an enthusiastic response from the public, and in November, Squad Leader Oh Bear’s eye-catching charm will once again be leveraged with a series of promotional advertisements on the Taipei Metro.
In November, you can spot Squad Leader Oh Bear inside train carriages on the Ban-Nan Line of the Taipei Metro. (Image provided / Taiwan Tourism Bureau)
Throughout November, the public can ride the Taiwan Bicycle Festival’s Oh Bear-themed painted train on the Ban-Nan Line. In early November, you can also watch the 2014 Taiwan Bicycle Festival series of promotional videos starring Squad Leader Oh Bear on the TV screens at various metro platforms. Later on, his presence will also appear on the lightbox displays at the Shandao Temple and Longshan Temple metro stations. The Tourism Bureau hopes to use Squad Leader Oh Bear’s immense popularity to invite the public to pay attention to the bicycle festival events and actively participate in bicycle tourism.
In November, you can spot Squad Leader Oh Bear inside train carriages on the Ban-Nan Line of the Taipei Metro. (Image provided / Taiwan Tourism Bureau)
The three main events of the Taiwan Bicycle Festival, which will be enthusiastically launched from November 8 to November 16,will also feature appearances and lead rides by Squad Leader Oh Bear, sure to attract public attention. Compared to previous years, these three core events have become even more distinctive. Among them, the Taiwan KOM Challenge (King of the Mountain) has been listed by France’s largest cycling magazine Le Cycle as a classic event on par with the European Alps, and is hailed as one of the top 10 toughest and top 50 most beautiful cycling races in the world!
The King of the Mountain cycling challenge offers stunning views of Taiwan’s beautiful landscapes along the route. (Image provided / Taiwan KOM Challenge)
The King of the Mountain cycling challenge offers stunning views of Taiwan’s beautiful landscapes along the route. (Image provided / Taiwan KOM Challenge)
The Sun Moon Lake Bicycle Path has been selected as one of the world’s top ten most beautiful bike lanes. (Image provided / Sun Moon Lake National Scenic Area)
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