Drink up and cool off！Come to the Heineken Museum this summer.
By / MOOK Travel Life Network Editorial Team
When visiting Amsterdam in the Netherlands, there’s so much to see and experience. Beyond the heart-racing Red Light District and the legal cannabis coffee shops, the Heineken Beer Experience is also a must-visit. Here, you can not only taste the most authentic and fresh Heineken, but also enjoy a series of fun and unique experiences — making it an incredibly popular and highly rated attraction.
The Heineken Experience is definitely a must-see when you're in Amsterdam. (Photo provided / MOOK Editorial Department)
A museum experience as wild as a nightclub. (Image source / Heineken Experience)
You can learn all about the history and brewing process of Heineken here. (Photo provided / MOOK Editorial Department)
Located in the De Pijp district, the Heineken Experience is one of the world’s most renowned factory tour attractions. It not only details the entrepreneurial history of the Heineken family since 1864, but also covers the beer’s ingredients, the mashing and fermentation processes, a malt juice tasting session, and the bottling and sales procedures. The most impressive part of the tour is the massive party you’ll join inside the experience hall, featuring 360-degree sound, light, and video effects. You'll relax in space-like reclining chairs while classic Heineken commercials from over the decades play, take part in interactive games that test your bartender skills, record a fun singing-and-dancing video in front of a camera to email to yourself, and even customize your very own exclusive bottle. This spectacular sensory journey truly showcases the charm of Heineken. If girls’ paradise is the department store, then this is definitely guys’ heaven.
Here you can see all of Heineken's historical advertisements. (Image source / iaminamsterdam)
Naturally, there’s also a Heineken bar where you can buy beer. (Image source / Heineken Experience)
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