Eslite Overseas Store No. 2 Opens Again！Store Design Preview Unveiled

By / MOOK Scenic Spots Family Travel Life Network Editorial Department
 

In 2012, Eslite Spectrum established its first overseas location in Causeway Bay, Hong Kong, creating a spiritual harbor in the city through a diverse cultural mix of humanities, art, creativity, and lifestyle. In October 2015, Eslite Spectrum expanded from Hong Kong Island to Kowloon, setting up its second Hong Kong branch in Tsim Sha Tsui, an area that combines both historical culture and tourist hotspots. The new store collaborated with 21 Taiwan-based original brands to cultivate Hong Kong’s cultural soil, bringing a strong original Taiwanese flavor to Kowloon. A soft opening was held on October 1st, with the official launch on October 9th.

Eslite Spectrum Tsim Sha Tsui is located at Hong Kong’s Star House. With a product selection theme of “Travelers. Taiwan. Diversity. Culture,” the store has introduced as many as 42 original brands, over 50% of which are from Taiwan, along with nearly a quarter being local Hong Kong brands. Partnering with Taiwanese brands, Eslite has made a cross-regional move into Kowloon to jointly shape a new urban landscape for Hong Kong, showcasing a new creative direction in Eslite’s cross-sector cultural management.

Eslite Spectrum Tsim Sha Tsui embodies Taiwanese creativity while connecting with Hong Kong’s lifestyle. Among the 42 introduced brands, half are from Taiwan, allowing Hong Kong — which shares close tourism ties with Taiwan — to experience the authentic charm of Taiwanese originals locally. Exclusive Taiwanese brands in Hong Kong include “Shan Sheng Gu Li,” “Kwong Fu Hao,” “25togo by Searching C,” as well as the Taiwanese handmade gentlemen’s shoe brand “O’Ringo Lin Guo Pin.”

Besides a rich collection of original Taiwanese brands, Eslite Spectrum Tsim Sha Tsui also gathers local Hong Kong and international design brands, with over 40% of the entire store’s offerings being exclusive to Hong Kong. These include fresh, directly delivered hydroponic vegetables from Hong Kong, as well as handcrafted fruit jams that emphasize natural and healthy ingredients — all highly anticipated.