Must-Have Popular BB Series and Top Picks in Japanese Pharmacies

By / MOOK Scenic Spots Editorial Team – Compiled and Reported

Taiwanese travelers love shopping for Japanese pharmaceutical and cosmetic products, snacks (food), electronics, and other goods in Japan. With the yen maintaining a consistently favorable exchange rate, Taiwanese tourists not only increase their purchases but also receive numerous requests from family and friends to buy on their behalf, from convenience stores to pharmacies, from electronics shops to duty-free stores. Various popular Japanese pharmaceutical and cosmetic items are often out of stock. Among them, the vitamin tablets nicknamed "BB" are must-buy items for many people traveling to Japan, and have even become common vitamin supplements at home and in the office.

Essential Pharmacy and Cosmetic Must-Buy List:

1. Chocola BB

In modern times, with busy work schedules and high stress levels, the intake of Vitamin B Complex has become a trend. As a result, Chocola BB is often the top brand of Vitamin B Complex that travelers to Japan want to purchase.
Chocola BB uses active Vitamin B, which is more easily absorbed than regular Vitamin B. It also contains higher amounts of B Complex vitamins compared to standard ones. The idea behind it originated in Japan: since Vitamin B Complex is water-soluble and easily excreted from the body—and is very important for health—consuming only small amounts is insufficient. This led to the creation of Chocola BB, a nutritional supplement that provides sufficient amounts of Vitamin B Complex. Particularly, Vitamins B1, B2, and B6 are key ingredients in cell production, thus helping to improve acne, rough skin, and mouth ulcers.


2. Sekkisei Cleansing Foam
It can be purchased at convenience stores and is often sold out quickly. If you want to buy it, it’s best to grab it when you see it. Limited edition versions released by Kose, such as the “Frozen” collaboration, often sell out immediately upon launch. Please note it is only available at 7-Eleven in Japan.

3. Lululun Face Masks

Although some styles of face masks are also sold in Taiwan, purchasing them in Japan is relatively cheaper. Moreover, various limited-edition styles exclusive to Japan are only available there, and new styles are released frequently, creating a fun sense of collection and enjoyment.

4. Mouth Ulcer Patches

The pain of mouth sores can be unbearable. These specialized patches for mouth ulcers in Japan help protect the wound from further irritation, reduce pain, and aid in healing. They are an essential item for many households dealing with mouth sores.

5. Rohto Lycee Eye Drops

The high popularity of the Lycee eye drops has led to their official introduction in Taiwan as well. They help relieve conjunctival congestion, red and tired eyes, and contain medically approved vasoconstrictors and Vitamin B12. They come in versions for use with bare eyes and for those wearing contact lenses. Although they are now available in Taiwan, many loyal users still make it a point to restock in Japan. Also, please note that eye drops should be used properly, preferably after consulting with a medical professional.