The Oh Bear Train is now running, super adorable and keeping passengers company over lunchboxes

Text by / MOOK Scenic Spots Home Travel Life Network Editorial Department, compiled and reported
 

To promote Taiwan tourism, the Tourism Bureau of the Ministry of Transportation and Communications has partnered with Taiwan Railways to launch the “Oh Bear Train” campaign, which kicked off on the 2nd. Every day, the cute Oh Bear Team Leader will randomly appear in Taiwan Railway local train carriages to keep everyone company while riding the train and enjoying lunchboxes!

The Oh Bear Team Leader, who works for the “Super Mission Group” under the Tourism Bureau of the Ministry of Transportation and Communications, is often seen biking across mountains and seas to promote Taiwan tourism and is beloved by both kids and adults. This collaboration with Taiwan Railways has resulted in a one-year “Oh Bear Train” campaign. In addition to the original Oh Bear-themed external livery train, this time they’ve also introduced an Oh Bear-exclusive Taiwan Railways train. A life-sized, 1:1 scale Oh Bear Team Leader will sit in the seats and keep passengers company while they enjoy their lunchboxes. In addition, the carriage interiors—including handrails, doors, and floor paintings—feature Oh Bear-themed designs everywhere, accompanying every passenger on their journey to their destination.