By MOOK Scenic Spots Home Travel Life Network, translated by Zhang Yingying
 
The beloved Tokyo JR Yamanote Line, well-known among travelers visiting Japan, debuted its new rolling stock on November 30, replacing the E231 series 500 with the E235 series. The new train features a square yet slightly rounded front, and its novel design has been jokingly compared by Japanese netizens to an app icon on a smartphone. Since the announcement in July, it has sparked widespread discussion.

The design concept of the new E235 series trains centers around the keyword “a train that interacts with passengers and society.” Not only are the windows larger, but the air conditioning system inside the train has also been innovated. The priority seating (reserved seating) area now includes additional non-seating space to accommodate wheelchairs or strollers, and the priority seating section is accented with pink for added thoughtfulness.

There were initial reports that the hanging advertisements in the center of the train cars would be removed, but it has been confirmed that they will remain on the new trains. Central ads are highly visible and offer significant advertising value. In addition, new LCD screen advertisements have been introduced inside the carriages, which are expected to boost advertising revenue on the Yamanote Line. These can also be marketed as “Yamanote Line exclusive ads,” creating a buzz.

The update of rolling stock on the Yamanote Line has not only drawn train and railway enthusiasts to catch a final glimpse of the old E231 series 500 trains, but the debut of the E235 series is also not to be missed. After serving for 13 years, the E231 series 500 officially retired on November 29. On your next trip to Tokyo, be sure to experience the comfort and unique features of the new Yamanote Line trains.
 

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