Winter-exclusive snow-white Starbucks opens romantically

By / MOOK Scenic Spots Family Travel Life Network Editorial Team, compiled and reported

Snow-white winters are always especially romantic. In Tokyo’s Shinjuku, a globally first-ever all-white Starbucks — White Winter Starbucks — has appeared. This one-of-a-kind Starbucks branch not only has a unique interior design but also exclusively launched four winter-limited flavors for sale, attracting many customers to visit as a pilgrimage spot. White Winter Starbucks will remain open until mid-January 2016.

This all-white Starbucks, White Winter Starbucks, located on Nantai Plateau in Shinjuku, Tokyo, is a limited-time seasonal pop-up store launched to coincide with the strong festive atmosphere of winter. Compared to the usual warm, wooden-toned spaces that Starbucks typically creates, this time the brand has given the existing store a complete makeover, using a silver-white color scheme to create an ultimate pure world of snowy purity. And the thoughtful details don’t stop there — the walls are covered with pure white sound-absorbing materials, giving visitors a sense of tranquility as if they are in a snowy field. In contrast to the sound-absorbing materials, some areas of the store are equipped with speakers playing “sounds of the cold winter,” and in the evenings, the store uses soft lighting to simulate the reflection of light on a snowy field at night, allowing people to fully experience the romance of a winter snowscape.

In addition, besides launching this limited-time special store, Starbucks didn’t forget to introduce special drinks, including flavors such as Choco-Latte Crumble Cocoa and Choco-Latte Crumble Cocoa Frappuccino, allowing customers to still enjoy rich coffee flavors in the snowy winter and create warm memories.