Gucci Garden: A Fashionable New Attraction Where You Can Also Enjoy Michelin Three-Star Cuisine

By / MOOK Scenic Spots Editorial Team Compilation & Report

The Italian fashion brand Gucci created the Gucci Museum (Gucci Museo) in 2011, housed in an ancient building in Florence. In 2018, the brand redefined the traditional museum concept, integrating lifestyle, fashion, innovation, and a new fashion space that bridges past and present—Gucci Garden—to showcase the brand’s aesthetics and creative spirit.

The newly opened Gucci Garden is no longer just a display of the brand’s history, but a contextual experience space featuring clothing, accessories, images, artworks, documents, and crafts to offer a deeper insight into the brand’s story.

The first and second floors house an exclusive goods boutique and the Gucci Osteria da Massimo Bottura restaurant. The boutique offers specially designed items, including clothing, bags, shoes, and other accessories, as well as stationery, notebooks, and postcards—all exclusively available worldwide. Additionally, the Gucci Osteria restaurant is run by a Michelin three-star chef and presents a brand-new menu designed specifically for the brand, combining classic Italian dishes with various creative offerings.

Moreover, there is the Gucci Garden Gallery showcasing artworks and a velvet red tent-shaped cinema. The gallery, curated in collaboration with art critics, displays clothing from different eras, small animal sculptures, floral elements, and more, creating an experimental art space. The cinema, which accommodates 30 people, screens experimental films.