New meat lover's hotspot in Xinyi District: “Cook Beef Steak Rice” — only after photos can you dig in!

▲ The signature item, the Cook Premium Shabu-Shabu Steak, is the star of the menu, and most diners make a point to try it. (Photo/Netizen)llun624Provided, please do not reproduce without permission to avoid copyright infringement.)

Reported by Wang Junyuan / Compiled by HowToTrip

Under the well-known “Wang Group,” there are several subsidiary restaurant brands. Recently, the group has set up shop in Xinyi District with “Cook Beef,” a new spot specializing in affordable steak rice. It has garnered significant attention since its opening, attracting food enthusiasts from far and wide. Despite long queues, many are willing to wait just to savor the flavors crafted by Wang Group.

▲ Whether at lunch or dinner, there’s always a steady stream of people lining up outside the restaurant. (Photo/Credit: CooKBEEF Cook Five-Star Steak Rice Fanpage)CooKBEEF Five-Star Steak RiceFanpage)

Operating for less than a month and a half, “Cook Beef” is located right across from the Taipei City Hall MRT Station. Even before noon, you can see a line of eager diners forming outside the glass windows. Its large, eye-catching graffiti-style sign, with its rebellious and edgy design, makes this eatery stand out on the street as a must-visit dining spot.

▲ The interior blends industrial style with an American street vibe, featuring bold graffiti art throughout. (Photo/Netizen Li Jiaxuan)Li JiaxuanProvided, please do not reproduce without permission to avoid copyright infringement.)

Unlike previous Wang Group restaurants, this one doesn’t aim for a high-end, polished aesthetic. Instead, it adopts a more youth-oriented, subcultural street style. Netizens have praised the cool and memorable dining atmosphere, and if you look closely, you’ll also notice elements of industrial design woven in.

▲ Tender meat sizzles on the iron pan, offering a smooth and sweet taste, paired with pumpkin, sauerkraut, and other colorful sides that quickly win over diners, turning them into loyal fans. (Photo/Netizen Li Jiaxuan)Li JiaxuanProvided, please do not reproduce without permission to avoid copyright infringement.)

Placed on a blue-green plate is a small cast-iron pan marked with the restaurant’s logo, atop which sits a steaming, aromatic dish that fills the air with mouthwatering scents. Among the five main dishes, the signature “Cook Premium Shabu-Shabu Steak” is the most popular. The tender, pink-hued thick slices of beef are artistically draped beside a bed of white rice, accompanied by a semi-runny egg — a comforting dish that’s both visually and flavor-wise a hit. The texture and taste of the meat have received widespread acclaim.

▲ The “Wild Little Beef Ribs” let you enjoy the satisfying experience of biting into generous chunks of meat, perfectly catering to hardcore meat lovers. (Photo/Netizen)sky397869Provided, please do not reproduce without permission to avoid copyright infringement.)

Another top pick is the “Wild Little Beef Ribs.” These ribs, coated in a special sauce, are arranged upright along the edge of the pan. You can simply grab and bite into the tender, juicy meat, letting the flavors burst in your mouth — an ideal choice for those who love to eat meat with gusto, the so-called “wild” carnivores.

▲ There are five main dish options in total, and each one is packed with meat — just looking at them is enough to make your mouth water. (Photo/Credit: CooKBEEF Cook Five-Star Steak Rice Official Website)CooKBEEF Five-Star Steak RiceOfficial Website)

In addition to the main dishes, the restaurant also offers other creative options like the “Jazz Rose Steak,” which arrives stacked high like a mini mountain of beef, the “Rock ‘n’ Roll Cherry Duck” with its chewy texture and tart berry flavors, and the “BBQ Tatu Pork” that’s pan-seared, roasted, then glazed with honey, black sugar, and teriyaki sauce. “Cook Beef” stands out in Xinyi District as a new meat lover’s destination both for its innovation and trendiness — meat enthusiasts, come get in on the craze!

Important reminder: Cook Beef only offers on-site waiting; reservations are not available.

Cook Beef
Location: No. 33, Section 5, Zhongxiao East Road, Taipei City
Business Hours: 11:30–15:00, 17:00–21:00