Imagined Travel Memories: Snow Fox Combines Illustrations for Online Shopping Launch
Last updated 2026-09-25 — The well-known outdoor gear brand Snow Fox has long been a favorite among travel and outdoor sports enthusiasts. Not only does it introduce new designs every year, but it also engages in cross-industry collaborations to inspire more innovative outdoor gear...
Text by / MOOK Scenic Family Editorial Team
The renowned outdoor gear brand Snow Fox has always been a top choice for many travel and outdoor sports enthusiasts. Not only does it roll out new product designs each year, but it also collaborates across various fields to spark fresh ideas for outdoor gear. In the summer of 2016, Snow Fox launched its ‘Imagined Travel Memories’ campaign, teaming up with talented Taiwanese illustrators to expand the creative possibilities of travel. The result is a series of T-shirts made from soft Tencel cotton, featuring illustrations, now available for purchase on two major online platforms—MOMO and 91APP—offering consumers more convenient shopping options.
Brand Spirit: Wear a Beautiful Day
Snow Fox is an animal from the Arctic tundra, known for its agility, lightness, and adorable appearance, standing out vividly against the monotonous landscape. Embodying this image, Snow Fox showcases a fun and imaginative style as its core brand identity.
Just like busy city dwellers who love to travel, Snow Fox is always planning a surprising escape, looking forward to a wonderful holiday, moved by a touching illustration, or warmed by a delicious meal—making itself a unique highlight along the journey.
With this brand spirit, Snow Fox remains committed to offering products with unique appeal, inviting all consumers to wear Snow Fox and enjoy a beautiful day.
Adhering to the Snow Fox brand spirit of “Wear a Beautiful Day,” the brand emphasizes comfort and design. (Image provided by / Snow Fox)
Collaborating with Outstanding New-Generation Illustrators to Celebrate the Launch of the Online Store
In 2016, Snow Fox partnered with emerging illustrators Liu Jingwei and Chen Ningyue to launch illustrated T-shirts. It also officially entered the mobile e-commerce space. Beyond physical stores, an online shopping platform was officially launched on August 16, along with a shopping app. Starting August 16, a promotional campaign was introduced: download the Snow Fox app, register as a member, and receive a NT$300 shopping voucher. Additionally, all Snow Fox products were offered at 15% off for single items and 20% off for two items. Furthermore, the latest TRAVELON slash-resistant and anti-theft backpacks and products from VAUDE, a leading German outdoor lifestyle brand, are also planned for simultaneous release.
Liu Jingwei (DEVOURS BACON) is a shining star among Taiwan’s new-generation illustrators, quietly creating life through his brush. He has won nine international professional design awards, including the A’Design Award from Belgium, Japan Illustration Awards, and the German Red Dot Design Award. His artistic style is cinematic and humorous, with boundless imagination. For this collaboration, Liu Jingwei used the concept of "The Little Prince" to create a wandering Snow Fox, traveling from wilderness to city, infused with his distinctive illustrative style and limitless creativity, reinterpreting the traveler’s perspective.
Chen Ningyue (Angela), on the other hand, has a completely different story. After suffering a brain hemorrhage in her right cerebellum due to Arteriovenous Malformation (AVM), Chen Ningyue remained in a coma for 48 hours before regaining consciousness. This young woman, in the prime of her life, unexpectedly faced critical illness. She thought she had just had a long dream—dreaming that she had a brain hemorrhage, was surrounded by tubes, and lay in a hospital bed for a long time. Upon waking, she realized it was all real. With weakness in her left leg and constant trembling in her left hand, she committed to rehabilitation and worked hard to draw the dreams she had yet to finish, bringing sweet and endearing stories to life on paper.
The T-shirts created in collaboration with emerging illustrators radiate unique fun and creativity. (Image provided by / Snow Fox)
Snow Fox’s illustrated T-shirts, co-created with emerging illustrators Liu Jingwei and Chen Ningyue, are full of original design and creativity, conveniently available for purchase on the Snow Fox online store.
【Info】
Snow Fox Online Store Launch Details
Launch Date: August 16, 2016
Launch Promotion: Free NT$300 shopping voucher upon successful membership registration; 20% off when purchasing any two items
Snow Fox Official Shopping Website: http://snowfox.91app.com/v2/official
For mobile devices, search for “Snow Fox” on Google Play and the App Store.
Share
This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
Article URL: https://www.howtotrip.net/views-34421
Related Articles
- Shaoxing's "Grandpa Gourd" hangs the gourds back up: "If there are too many people, we'll interact less — just take a quick look from afar"
- Chinese authorities announce "reciprocal adjustment" to Japan visa fees — single-entry visa jumps from 2,250 to 16,750 yen!
- The "health stones" carried by a traveler were found to have radiation levels exceeding safety limits by a thousand times, potentially endangering fellow passengers on the same flight. Customs issues warning!
- Shenzhen Airport Issues Late-Night Notice: Unidentified Aerial Object Detected, Causing Widespread Flight Delays!
- “They only said it cost money after I opened the box and washed it!” 200g of grapes sold for 60 yuan on a high-speed train—12306 responds!
- Can't buy an airline ticket? Denied exit? Blocked from boarding? A large number of Chinese tourists have mysteriously become "discredited individuals"
- Adverse weather and economic fluctuations impact Colombia's coffee market
- Beach bathing area responds to 2 yuan/30 seconds fee for freshwater foot rinsing: Clearly priced!
- Taking off with an improperly closed cabin door? Wing malfunction? Multiple flights made emergency returns mid-journey!
- Experience the gifts of nature！ A countdown of the world’s ten most stunning coastlines