By MOOK Scenic Spots Editorial Team
In a newly opened chicken cutlet shop in Zhonghe District, New Taipei City, a large red congratulatory banner hangs prominently in front of the otherwise unremarkable storefront. Once customers read the banner’s message, they find it humorous and smile knowingly—some even take pictures to share. The simple yet powerful and witty red banner has unexpectedly become the shop’s main attraction.
The humorous red banner at How Ji Chicken Cutlet in Zhonghe District, New Taipei City, is surprisingly eye-catching. (Photo by MOOK Scenic Spots / Michelle)
The owner explained that this attention-grabbing red banner was a gift from his family when the shop first opened. They directly wrote their blessings and hopes for the new store on the banner. The owner found it both amusing and meaningful as a family gesture, so he hung it in the most visible spot. Customers often laugh while waiting for their chicken cutlets or fried snacks, and it has unexpectedly become a fun conversation starter that helps connect with visitors.
Aside from serving crispy and juicy chicken cutlets, the alleyway chicken cutlet shop also brings a bit of daily joy to passersby—an alternative form of marketing. MOOK brings you this story before Foodie Show does.
[Info]
How Ji Fragrant Chicken Cutlet
Address: No. 144, Guoguang Street, Zhonghe District, New Taipei City
Phone: 0927-649792
Business hours: 16:00–00:30. Closed on Sundays
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