A new pilgrimage spot for the culturally inclined: The world’s first MUJI Hotel opens in 2017
Text by MOOK Scenic Spots Editorial Team, compiled and reported
Founded in 1980, the Japanese name of MUJI means “no-brand goods.” With its fashionable brand ethos of simplicity and cleanliness, it offers a range of lifestyle sundries, clothing, and food products. Its plain yet stylish image has won widespread public affection. As soon as you step into a store, you’re enveloped in a natural, comfortable atmosphere that brings a sense of leisure—and makes it hard to leave. After years in business, MUJI decided to create the world’s first MUJI Hotel in 2017. Surprisingly, the location chosen wasn’t Japan but Shenzhen, marking the first step in expanding the MUJI Hotel brand globally, bringing its philosophy directly to the public.
The MUJI Hotel set to open in the second half of 2017 (Image source: HotelAdvisor)
Conceptual rendering of the MUJI Hotel opening in the second half of 2017 (Image source: HotelAdvisor)
MUJI (Muji) is beloved by the public for its minimalist and unadorned brand image (Image provided by MUJI)
MUJI stores always offer a natural and comfortable atmosphere (Image provided by MUJI)
The MUJI Hotel will collaborate with Japanese design firm Super Potato, with whom they’ve worked many times, to jointly design the hotel’s interior (Image provided by MUJI)
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