2017 Taipei Lantern Festival: Jiang Hongjie Films Promotional Video
By MOOK Scenic Spots Family, compiled and reported
The lively 2017 Taipei Lantern Festival was held in Ximending from February 4 to February 12. After Mayor Ko Wen-je led the initial wave of publicity, a strong follow-up push followed as Jiang Hongjie officially became the spokesperson for the 2017 Taipei Lantern Festival. The soon-to-be-married Universiade athlete Jiang Hongjie took time out to film the second promotional video for the Taipei Lantern Festival. Although he had previously shot an ad with Fu Yuanhui in Japan, this was his first time acting solo, taking on the starring role by himself.
2017 Taipei Lantern Festival spokesperson Jiang Hongjie with Director-General Chien Yu-yan. (Photo provided by Taipei City Government Department of Information and Tourism)
Jiang Hongjie’s cross-border table tennis romance with Japanese player Ai Fukuhara has been gaining popularity, making them new idols in both Taiwan and Japan. This time endorsing the Taipei Lantern Festival marks his first major event sponsorship in his career. Speaking of table tennis, Jiang Hongjie had just secured his spot on the national team a few days prior despite being injured—this will be his final participation in the Universiade, which will conveniently be held in Taipei this July.
Taipei City Government Department of Information and Tourism Director-General Chien Yu-yan visited the set to cheer on Jiang Hongjie. (Photo provided by Taipei City Government Department of Information and Tourism)
The theme of the 2017 Taipei Lantern Festival is “Westside Story, Taipei Glory.” From Beimen to Section 1 of Zhonghua Road, there are various themed lantern areas, including a “Universiade Interactive Zone” featuring interactive lights related to the Universiade that engage audiences and provide a deeper understanding of the event.
On-site footage of the promotional video shoot: the director guides Jiang Hongjie’s movements. (Photo provided by Taipei City Government Department of Information and Tourism)
In addition, there will be light projection shows showcasing the charm of the old city at Beimen and Zhongshan Hall. The highlight will be the main performance area around Ximen MRT Station, which this year presents the characteristics of the Ximen street block through the concept of street theater. Both the opening and closing ceremonies will take place here, creating a cross-disciplinary spectacle that blends urban aesthetics with audiovisual art.
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