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ZAKUZAKU’s stick puffs launch a limited-edition Hokkaido milk soft serve ice cream

Published: 2026-09-26 👁 101 views
Last updated 2026-09-26 — With summer approaching, the “cooling dessert boom” market worth over 4 billion has prompted major brands to roll out unique frozen treats to capture the market. ZAKUZAKU, the top stylish street-style dessert brand from Hokkaido in Tokyo, following its stick...

Text by MOOK Scenic Spots House | Photos provided by ZAKUZAKU

 
As summer arrives, the “cooling dessert boom” market worth up to 4 billion has led various brands to launch distinctive frozen treats to compete for market share. ZAKUZAKU, the top stylish street-style dessert brand from Hokkaido in Tokyo, has introduced a limited-edition Hokkaido milk soft serve ice cream following its stick puffs. With an extra-large, luxurious size of 6.5 rounds per cup priced at NT$138, the standout feature of this milk soft serve is the sprinkle of ZAKUZAKU’s signature crispy almond bits. The cup design makes it easy to hold and enjoy, even when melted without sticking to your hands. It will be exclusively available at ZAKUZAKU’s first store in Taipei’s Xinyi New Life Square A11 from May 12 to June 10.

ZAKUZAKU launches Hokkaido milk soft serve ice cream, now available at Shin Kong Mitsukoshi Xinyi A11.

Originating from Hokkaido, ZAKUZAKU is known for its freshly made stick puffs, hailed as the “ultimate street-style dessert.” Since opening its only overseas branch at Shin Kong Mitsukoshi Xinyi A11 in late 2016, it has drawn astonishingly long queues. Netizens have unanimously recommended it, resulting in over 10,000 check-ins on social media. The queueing craze continues unabated since its opening, with weekend afternoon sell-outs.

ZAKUZAKU’s limited-time-only soft serve ice cream is priced at NT$138 per cup and will be on sale from May 12 to June 10.

Seeing the strong affection Taiwanese consumers have for ZAKUZAKU, its Taiwan general agent, Jerry’s Catering, has once again launched the ZAKUZAKU soft serve ice cream—previously only available in Japan—to tap into Taiwan’s summer frozen dessert market. It will be on sale for just one month. ZAKUZAKU prides itself on using premium ingredients from Hokkaido, Japan, which is famously known for its exceptional ice cream. This time, the brand has specially imported original soft serve machines and Japanese-sourced ingredients, aiming to bring Japan’s rich, creamy, and smooth milk soft serve to Taiwan. This offers ZAKUZAKU fans not only their beloved puffs but also a new icy flavor option for summer. If the response is enthusiastic, the sale may be extended.


ZAKUZAKU’s stick puffs, hailed as the “ultimate street-style dessert,” continue to enjoy strong sales since their launch.

ZAKUZAKU’s soft serve ice cream uses Hokkaido milk as its main ingredient, with very low water content and high milk solids. The 100% Hokkaido-sourced deliciousness melts in your mouth with a rich, velvety texture. The creamy, smooth milk flavor, combined with the luxurious 6.5-round portion, is not only refreshing but also a high-end indulgence in summer. Topped with authentic Japanese almond bits, the smooth ice cream pairs with the crunch of almonds, delivering a sweet yet not cloying taste. Together, they create a uniquely cool summer flavor.

 
 
【Info】
ZAKUZAKU
Located at Taipei Xinyi New Life Square, Shin Kong Mitsukoshi A11
Near the side entrance by Fragrance Plaza and Breeze Songgao


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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=15396
 

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