Japanese Frenzy Over Tainan’s Guohua Street as It Graces Japanese Magazine Cover

By MOOKCompiled and reported by the Scenic Spots Home Editorial Department
 
Taiwanese tourism is loved by Japanese visitors, and the latest issue of Japan’s credible magazine 《BRUTUS》, published under “Magazine House”, features Tainan’s “Guohua Street” on its cover. Following cities like London, New York, and Tokyo, Taiwan has been selected as the fourth installment in the series, highlighting Taiwan's considerable appeal to Japanese tourists.

Japan’s 《BRUTUS》 magazine began introducing countries through the themed series “101 Things To Do in XX” starting in 2015. The recently released Taiwan special edition has garnered much attention and response. Tainan Tourism’s IG, Twitter, and Facebook accounts shared that Guohua Street has appeared on the cover of a Japanese magazine, which has drawn enthusiastic reactions from netizens, adding brilliance to Taiwan’s global image.

The magazine content explores the local culture and cuisine of the “Four Taiwans”—Taipei, Taichung, Taitung, and Tainan—featuring snacks, attractions, and desserts, allowing Japanese travelers who love Taiwan to explore these areas.

The Japanese magazine’s feature has also received praise from National Taiwan University professor Li Mingcong, who commended the careful selection of the cover and noted that the meaning of travel isn’t just about ticking off destinations. More importantly, it allows people to step away from their daily lives and immerse themselves in other cultures and worlds. From this perspective, Taiwan is indeed very appealing to the Japanese. He also emphasized that tourism should not be limited to advertising but should serve as an opportunity to showcase a country’s culture.