Teaming up with DC Justice League to launch Taiwan’s first-ever super hero-inspired barbecue experience N<

By MOOK Scenic Spots Family compiled report

Taiwan’s F&B scene is booming with diverse development, and many new brands are emerging. The Jerry Group owns self-created brands “Kai N<” and “Captain Lobster” (in partnership with New Feast Company), and represents the Japanese brand “ZAKUZAKU stick puffs.” By pursuing both self-created and represented brands, the group has quickly built up its strength. The three brands have a total of 14 stores across Taiwan, and the group’s revenue in 2016 was 120 million NTD. Looking ahead to 2017, each brand is steadily strengthening its operations. In addition, the new store opening for N< in the second half of the year will collaborate with DC Comics to develop movie-themed N< rice meals, once again highlighting the “food fashion legend” positioning aimed at attracting young people. The goal is to triple the performance target in 2017, open N< stores in six major cities, and fully develop new brands expected to meet consumers in 2018.

“Kai N<” officially announced a collaboration with DC Comics, the most popular superhero comic publisher in the United States, launching a partnership initiative alongside the movie release. Jerry Yang, CEO of Jerry’s Culinary Group, stated: “Jerry’s has earned DC Comics’ recognition and secured this rare collaboration opportunity through passion and capability. Unlike typical licensing deals, Kai N< will develop exclusive hero-flavored grilled meats themed around major superhero characters. This reflects DC Comics’ affirmation of Kai N<'s flavor development expertise and marks a first in the F&B industry. Jerry’s Group remains committed to our founding principle of challenging the impossible, striving to create buzzworthy dining experiences and bringing fresh perspectives to Taiwan’s F&B scene, aiming to build a legendary chapter for Jerry’s.” 

In addition, in line with the DC Comics superhero theme, Kai N is expected to launch a new limited-edition flavor of "Pork Belly and Pineapple Cake" with a unique taste and pineapple cakes printed with the Justice League logo in early September. The product has garnered significant consumer attention even before its release. In November, "Hero Pork Belly N" will go on sale, timed with the release of the DC Comics Justice League movie. A movie-themed flagship store N will also undergo simultaneous renovation and reopening, which is expected to spark a trend of enjoying pork belly N while watching the movie!

Meanwhile, “ZAKUZAKU Pocky Puff,” which gained instant attention upon its Taiwan launch, has maintained record-breaking daily sell-out popularity at its Taipei store for over six months. With an eye on Taiwan’s dessert market potential, the brand plans to expand to central and southern Taiwan in the second half of 2017, opening stores in Taichung and Kaohsiung in September and October respectively. Regional limited-edition ZAKUZAKU Pocky Puffs will also be introduced to give consumers in those areas an exclusive first taste of these unique flavors!

Jerry Group CEO Yang Zhe-wei previously started a Japanese cuisine business in Shanghai. Drawing on that experience, he returned to Taiwan in 2012 to establish the Jerry Group. Adopting a dual strategy of self-created and licensed brands, the group operates three major brands targeting different segments of the F&B market. Leveraging key urban locations and temporary pop-up stores in high-footfall venues, the group employs flexible strategies to expand across Taiwan. The growing influence of its social media presence also highlights the brand’s increasingly distinct and impactful positioning.
 

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