The Ghost Festival also has limited-edition beer: Taiwan Beer’s ghost-catching packaging is just too cute

Text by MOOK Scenic Spots Chen Wenlin, compiled and reported
 
Recently, the bottle designs of drinks in Taiwan have really been getting better and better. Nowadays, when people buy drinks, they don’t just care about taste — packaging has also become a major focus. Attractive-looking drinks are not only essential for photo opportunities these days, but beer is also one of the local beverages that many travelers to the area will try as part of the local cuisine experience. Taiwan Beer, in particular, is a must-drink beverage for many international tourists visiting Taiwan. Now, Taiwan Beer has launched a series of spooky yet playful packaging in celebration of the Ghost Festival, which is not only adorable and fun, but has also sparked a lot of discussion among netizens.

This series is a collaboration between Taiwan Beer and renowned designer Li Han, who previously designed the popular sign-holding characters. It’s a limited-edition can series that flips the scary and ghostly vibe of the Ghost Festival on its head. This Ghost Festival-limited packaging is not only adorable but also amusing, prompting netizens to rush to collect the full set for a tasting experience. The entire series features six ghosts featured on Taiwan Beer cans — the Lazy Ghost, the Stingy Ghost, the Gluttonous Ghost, the Cheerful Ghost, the Crybaby Ghost, and the Scaredy-Cat Ghost — each illustrating their unique traits and styles, making drinking beer a more cheerful experience.

These spooky limited-edition cans are now available at major supermarkets, convenience stores, and hypermarkets. There’s also a chance to log onto the official website to enter a lucky draw for flight tickets. This time, let these cute little ghosts take you on a trip abroad！

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