Universiade Boosts Taipei’s Tourism Appeal as Taiwan Grabs Global Media Attention on CNN and Beyond

By MOOK Scenic Spots Family / Compiled Report

Even before the games began, international media were racing to cover the Universiade, with Taipei Metro’s painted floors going viral worldwide—especially the pool-themed designs. Media outlets such as the UK’s REUTERS and the US’s CNN reported on this creative promotional approach, also highlighting that the Universiade is the largest sporting event ever hosted by Taiwan. Efforts in enhancing tourist attractions and promoting halal restaurants were noted as key factors in attracting more visitors to Taiwan.

Local Argentine media Senti Argentina also extensively covered the unveiling of the Universiade medals, showcasing the design and the unique “North” character emblem, helping to promote the beauty of Chinese calligraphy across Central and South America. The UK-based sports media outlet INSIDETHEGAMES, which focuses on international sporting events, also noted that since Taipei won the right to host the Universiade, the city has shown strong commitment to development and public participation. The opening ceremony further demonstrated that Taiwan is ready to shine on the world stage.

Homegrown athletes have been a major focus of international media coverage. Russia’s TASS news agency reported that President Putin highly praised the performance of Russian athletes, especially those who won medals in diving, weightlifting, taekwondo, and fencing. The Dutch water polo team became a sensation in Taiwan, significantly boosting ticket sales and viewer interest, prompting Dutch DUTCH NEWS to run special reports promoting both the opening day and the Dutch team’s debut match. Also noteworthy is Norway’s national basketball team, which participated in the Universiade after years of inactivity due to funding issues—their presence was widely reported by Norwegian broadcaster NRK, helping to raise awareness of the Taipei Universiade among Europeans.

Taiwan’s naming issue has also become a focal point for many international media outlets due to hosting the Universiade. The US’s NEW YORK TIMES drew a comparison to how the United States participates in international events under the name “British Washington,” highlighting the challenges Taiwan faces in international competitions. The use of the term “Chinese Taipei” sparked discussions in global media, with outlets such as Japan’s Kyodo News, India’s The Express, and Italy’s La Stampa all covering the topic. Germany’s DEUTSCHE WELLE also reported on the absence of the Chinese team from the opening ceremony but explained that the Universiade is extremely important for young athletes, and that German athletes are focused on rankings rather than engaging in sensitive political issues.