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Song Joong-ki, South Korea’s tourism ambassador, rides high in birthday campaign bus tour

Published: 2026-09-25 👁 101 views

Last updated 2026-09-25 — The South Korean actor Song Joong-ki, who rose to fame through the 2016 hit drama “Descendants of the Sun,” became a highly recognizable celebrity across Asia. In addition to serving as a tourism ambassador for South Korea, in July 2017 it was reported that he and his co-star from the drama, Song Hye-kyo, were...

By MOOK Travel & Attractions, compiled and reported

The South Korean actor Song Joong-ki, who rose to fame through the 2016 hit drama “Descendants of the Sun,” became a highly recognizable celebrity across Asia. In addition to serving as a tourism ambassador for South Korea, in July 2017 it was reported that he and his co-star from the drama, Song Hye-kyo, were getting married, and in August the movie “The Battleship Island” was released to strong box office success. Maintaining high popularity and public interest, September 19 marked Song Joong-ki’s birthday, prompting his fans to launch a special bus tour campaign to celebrate. Fans traveling to South Korea soon might want to keep an eye out for this bus.

Birthday celebration bus campaign organized by Song Joong-ki’s fans. (Photo/Song Joong-ki Fan Cafe Official Blog)

Exterior of the bus. (Photo/Song Joong-ki Fan Cafe Official Blog)

The left and right sides of the bus feature messages in English, Chinese, and Korean wishing Song Joong-ki a happy birthday. (Photo/Song Joong-ki Fan Cafe Official Blog)

Bus route and schedule:

September 11 & 18 (Monday): Sangam MBC – CJ – Digital Media City – World Cup Stadium

September 12 & 19 (Tuesday): Gangnam District Pavilion – Kyodae – Banpo – Nonhyeon – Sinsa

September 13 & 20 (Wednesday): Samseong – COEX – Gangnam District Office – Apgujeong – Konkuk University

September 15 & 22 (Friday): Hongdae – Sinchon – Ewha Womans University (near Hongdae University Road)

September 16 & 23 (Saturday): Dongdaemun History Park – DDP – Along Cheonggyecheon Stream – Gwanghwamun – Gyeongbokgung Palace

September 17 & 25 (Sunday & Monday): KBS Annex – KBS Headquarters – SBS Headquarters – SBS Deungchon-dong Open Hall

September 21 (Thursday): Myeongdong – Chungmuro – Euljiro 4-ga – Euljiro 3-ga – Euljiro

Song Joong-ki serves as South Korea’s tourism ambassador, appearing in numerous bus lightbox advertisements. (Image provided/CCA)

In the past, at Taipei bus stop lightboxes in Taiwan, the Korea Tourism Organization also displayed multiple tourism promotional images of Song Joong-ki, concentrated along the Tunhua North and South roads. A total of 82 lightboxes across 43 stops featured Song Joong-ki, and many fans interested in traveling to Korea noted that having a popular celebrity as a tourism ambassador can indeed boost attention and interest in visiting South Korea.

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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=16293

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