Global IG trend: Over-the-top Halloween sundaes and spooky KK rings

By MOOK Scenic Spots Editorial Team

Famous American doughnut brand Krispy Kreme welcomes the most lively and wacky Halloween with limited-edition monster-shaped doughnuts, 6-pack and 12-pack limited boxes, a variety of promotional combo sets, and astonishing costumes by store staff. In addition, this year they’ve gone all out with two scream-worthy, flamboyant Halloween sundaes to get everyone in the spooky spirit.

Over-the-top sundaes and wacky doughnuts. (Photo/Krispy Kreme)

Every year, Krispy Kreme incorporates classic Halloween spooky and fun elements into their doughnut designs. Last year’s fan favorites, Pumpkin Guy and Frankenstein, are back as expected. Halloween Jack, with his jiggly big white head and deep, hollow eye sockets, is the newest addition—creepy at first glance but surprisingly charming upon closer look. And Black Kitty, a classic supporting character in ghost stories worldwide, also makes an appearance this year as a doughnut design. With her big eyes and white whiskers, Bouncy Black Kitty is ready to party for Halloween.

Frankenstein and Halloween Jack. (Photo/Krispy Kreme)

Pumpkin Guy and Bouncy Black Kitty. (Photo/Krispy Kreme)

This year’s two Halloween sundaes break away from customers’ previous impressions of Krispy Kreme’s frozen treats. This Halloween, KK has stacked various mini desserts like marshmallows, chewy gummies, chocolate chips, colorful rice cereal, Oreo cookies... and paired them with classic-flavor doughnuts to create two wildly elaborate sundaes: Witch’s Gone Wild and Monster Black Forest.

Over-the-top sundaes. (Photo/Krispy Kreme)

The limited-edition Halloween box sets feature a quirky comic-style illustration design, available in both 6-pack and 12-pack options. The 6-pack Spooky Set is on special for NT$270 (includes 4 Halloween-themed doughnuts + 2 colorful doughnuts). Customers who show a liked page from Krispy Kreme’s Facebook fan page (upon verification) can enjoy an instant NT$30 discount when purchasing any flavor 12-pack box set.

Halloween limited-edition box sets. (Photo/Krispy Kreme)

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