By MOOK Scenic Spots Home compiled report
Sharing photos and checking in at spots has become a key concept in many events today. Especially with Instagram check-ins, quick sharing and resonance can be achieved, and unique scenery setups are more likely to catch the eye. Black Sugar Soda, known for its refreshing taste, has invested millions to create a massive 10-meter-tall “Refreshing Style Desk,” stepping into consumers’ lives. Since its launch, it has sparked a wave of photo-taking and IG check-in sharing.
A giant artsy photo spot has appeared at Taichung’s Caotun Plaza!(Photo / Black Sugar Soda)
Singer Wei Ru-xuan is inside the giant artsy camera!(Photo / Black Sugar Soda)
Targeting the preferences of young artsy consumers, the new concept drink “Black Sugar Soda Refreshingder” has adopted a more minimalist and visually refreshing new packaging design. Through this new look, it interprets the product concept of “bringing aesthetics into daily life, where a better life starts with better aesthetics”—a “light lifestyle aesthetics” message. The fashionable and artsy visuals of the new Black Sugar Soda Refreshingder packaging immediately sparked online discussions upon launch and set off a check-in craze on Instagram.
A life-sized doll of Wei Ru-xuan is inside a hand-painted glass cup—you can even take a photo as if drinking straight from the bottle, experiencing that cool, refreshing sensation of gulping down Black Sugar Soda Refreshingder!(Photo / Black Sugar Soda)
Just sit back and easily snap photos with your own personal style.(Photo / Black Sugar Soda)
The exhibition scene includes a hundred-times-larger replica artsy camera, a giant hand-painted healing illustration notebook, a healing lamp, a life-sized hand-painted glass cup, and the “35% Life Wall” that together form the “Refreshing Style Desk” exhibit. It will be on display at Taichung’s Caotun Plaza from October 21 (Sat) to November 12 (Sun).
The lamp is an essential item on any desk and also a must-photograph highlight of this exhibit.(Photo / Black Sugar Soda)
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