Top 5 fastest-rising drink brands you'll be out of the loop if you haven't tried yet

By MOOK Scenic Spots Editorial Team

Taiwan’s bubble tea is already a world-renowned food and snack. Holding a cup in hand has become a must-do tourist activity that foreign visitors flock to experience. In the highly competitive bubble tea market, many brands have rapidly risen to fame—or disappeared—while some have remained strong, continuously innovating. Below is a list of currently popular bubble tea brands. Tourists who haven’t tried them yet might want to give them a shot.

1. Yi Fang Fruit Tea

The “Yi Fang” fruit tea brand has risen rapidly in popularity in Taiwan recently. It champions Made-in-Taiwan (MIT) ingredients, using only locally sourced produce without any added concentrated syrups, delivering a naturally sweet and delicious taste. Coupled with its Japanese-inspired minimalist and artsy interior design, it attracts many tourists eager to try it and take photos. Recently, Yi Fang has not only exploded in popularity in Taiwan but can also be spotted around the world.

2. Zhen Zhudan

The Zhen Zhudan brand originated from Shilin Night Market in Taipei, focusing on brown sugar and tapioca pearls. After more than half a year of research and development, it launched its Brown Sugar Tapioca Fresh Milk, which has significantly increased customer return rates.