Text / Compiled and reported by the MOOK Scenic Spots editorial team
The once iconic Krispy Kreme Vieshow Xinyi flagship store, which once created a legendary queueing phenomenon, also announced on the 22nd that its original location will temporarily close on November 22 due to the expiration of its lease. Considering customer purchasing habits and the need to provide nearby services, a new Songshou branch has been set up across from the original store. It grandly opened on November 27, with a soft opening on November 25 and 26. Many fans expressed their reluctance to say goodbye to the flagship store, and through private messages on Krispy Kreme’s official Facebook page, they voiced that the “Donuts Theater,” symbolic of the brand’s soul, “must not disappear!”
Christmas limited-edition doughnut gift box with 12 pieces. (Photo / Krispy Kreme)
Regarding this, Xu Mengjie also stated that the glorious retirement of the Krispy Kreme Vieshow flagship store has accompanied fans for four years and successfully established the brand’s recognition. The flagship store will absolutely not mark an end. The company’s internal expansion team has already begun searching for a suitable new site, and it plans to reopen in the future, prioritizing locations in central and southern Taiwan’s commercial districts. However, the threshold for establishing a flagship store and the many factors and details to consider require more time for careful evaluation.
Strawberry Christmas tree. (Photo / Krispy Kreme)
The Songshou branch has smoothly taken the baton, maintaining high-quality service without interruption, and continues to serve doughnuts and beverages in the highly competitive food scene of the Vieshow Xinyi business district. In addition, the Krispy Kreme Tienmu branch also opened on November 27 on Tienmu East Road.
Christmas limited-edition doughnut gift box with 6 pieces. (Photo / Krispy Kreme)
[Songshou Branch Grand Opening Event]
On the opening day, November 27
On the first day of opening, present your Vieshow movie ticket stub to receive one free original glazed doughnut at the store, limited to 100 pieces.
11/27~11/29
During November 27, 28, and 29, the first 50 customers each day can purchase a Christmas surprise box of 3 doughnuts for just NT$12, limited to one box per person, with only 50 boxes available and while supplies last.
Mini gingerbread men and the Hope Christmas Tree. (Photo / Krispy Kreme)
[Info]
Krispy Kreme Songshou Branch
Address: No. 20, Songshou Road, Xinyi District, Taipei City
Phone: 02-2345-3798
Business Hours:
Monday ~ Thursday, Sunday: 11:00 ~ 23:00
Friday & Saturday: 11:00 ~ 23:30
Lucky little stars and Santa Claus. (Photo / Krispy Kreme)