Flight attendant shows off her legs, flashes half a boob—has the airline calendar gone too far?

Travel Center / Comprehensive Report
 



12 flight attendants pose in bikinis in front of an airplane. (Photo / from Nok Air’s Facebook)

Airline calendars featuring flight attendants, typically released annually, usually showcase standard flight attendant attire while reflecting brand image, corporate spirit, future direction, and also serve as a symbol of the airline’s commitment to service quality. However, Thailand’s low-cost carrier “NOK Air” recently released a new edition of its flight attendant calendar featuring 12 stewardesses wearing yellow bikinis, lined up in front of the airline’s iconic “bird-headed plane” in a provocative and revealing group shot. The fiery outfits paired with flirtatious poses made it hard not to blush.

The NOK Air flight attendants wore only bikinis, striking sexy poses with their legs spread out in front of the plane, and some even faced the camera, boldly showing off their busts with highly suggestive expressions. Once the calendar hit the market, it immediately sparked discussions among Thai authorities regarding issues such as “whether it objectifies women” and “whether the calendar aligns with the airline’s corporate social responsibility.” In response, NOK Air’s CEO Patee Sarasin stated, “The aviation industry is, to some extent, always seen as having a certain ‘sexy’ connotation, and we employ many young female staff because young people bring more enthusiasm and a willingness to take on challenges.”


▲%急砬樘舳海??蠓铰栋肭颍??隋谙搿＃ㄍ迹?∽晕ok Air脸书）


Patee Sarasin said that since the calendar’s release, there has been a huge rush of customers buying it, making it one of the airline’s hottest-selling items, which indicates that most customers enjoy this vibrant style of presentation. The airline’s flight attendant calendar has not “crossed the line”—youthfulness and vibrancy are part of the brand’s corporate image and also a key marketing focus for the new year.

Whether the sales of the NOK Air calendar will truly achieve the intended effect of shaping a youthful and energetic brand image, or have the opposite effect, remains to be seen. But one thing is certain—this bold and revealing presentation is definitely hard to ignore.