Wedding "Ceremony" Held by the Roadside in Taipei’s Neihu District – Pure Style with Floating Balloons

Reported and photographed by You Ruru / Taipei

This afternoon (the 9th), an unconventional and lively wedding took place on the road in Taipei’s Neihu Science Park. A couple walked down a flower tunnel under the blessings of the crowd, exchanging vows at a travel agency storefront, instantly filling the office district with joy and celebration.


▲% Journalists captured the scene as the couple, under everyone's blessings, walked into a flower tunnel and made their promises at the travel agency, filling the office building area with blessings and warmth.


 The years 2013 and 2014, which sound like “love you for a lifetime,” were auspicious years according to Chinese numerology. According to statistics from the Ministry of the Interior, from January to March this year, the number of marriage registrations reached over 38,000, almost matching the figures during the similarly symbolic Year 100 of the Republic of China (2011). Recognizing the vast business potential of combining weddings with travel, EasyTravel collaborated with Japan’s Hoshino Resorts to introduce, for the first time, a purely Japanese-style church wedding package. The package highlights five uniquely designed churches and has set up a dedicated wedding consultation counter at EasyTravel’s Neihu branch. This allows brides dreaming of an unforgettable overseas wedding to experience the “pure” style of a Japanese church wedding right from their initial consultation.

The collaboration between EasyTravel and Hoshino Resorts prominently features the “Five Japanese Churches,” emphasizing the sacred purity of Western-style weddings without being overly solemn. The process is also less complicated than traditional Japanese weddings, making it especially popular among younger generations in Japan. The five churches include the Water Chapel and Ice Chapel in Hokkaido, the Stone Chapel and Chapel on the Hill in Karuizawa, and the Leaf Chapel in Yamanashi Prefecture. Their designs emphasize harmony with the natural surroundings, giving the feeling of receiving blessings from heaven and earth amidst mountains and flowing waters.


▲ EasyTravel, in partnership with Japan’s Hoshino Resorts, has introduced a pioneering purely Japanese-style church wedding package, now officially launched.

Huang Guanqi, General Manager of EasyTravel, said: “Marriage is a joyous and important milestone, a once-in-a-lifetime ceremony. In the past, we collaborated closely with travel agencies. The Water Chapel, for instance, is designed with the concept of 'purity,' integrating beautifully with its surroundings. Today, we’ve brought that same concept of purity into the wedding consultation space.”
Five Distinctively Designed Churches – Each with Unique Styles and Stunning Seasonal Scenery
Two of the five churches are located in Hokkaido. Among them, the Water Chapel is one of the masterpieces of renowned architect Tadao Ando, emphasizing the concept of coexistence with nature. Ando used the surrounding environment to create a sacred space where, in summer, you can gaze at the vast blue sky and listen to the sound of flowing water, and in winter, you can enjoy the pure, snow-blanketed landscape. The world-exclusive Ice Chapel is limited to 30 couples per winter season, offering a blue-hued world entirely crafted from ice and snow, radiating the most exquisite shades of blue.

The Chapel on the Hill in Karuizawa is an historic wooden structure with over 90 years of heritage – it was where Japan’s first couple in Western-style attire held their wedding. The Stone Chapel was designed by combining five key elements: stone, light, water, greenery, and trees, resulting in a natural architectural form where the stone symbolizes man and the glass roof symbolizes woman. Meanwhile, the Leaf Chapel in Yamanashi Prefecture draws its design inspiration from leaves, which represent a “sacred domain,” reflecting how rare and precious it is for a man and woman to meet amid a sea of people.


▲% Journalists captured the scene as the newlyweds posed under the chapel.


Weddings Are a Big Deal – Face-to-Face Communication Offers Reassurance, with Customizable Guest Itineraries Allowing Flexible Attendance
Combining the pure white of a Japanese wedding with the green of nature, EasyTravel has exclusively set up a Hoshino wedding consultation counter at its Neihu branch to assist couples and their guests with any questions about the trip. Tang Guizhen, the Taiwan general agent for Hoshino Resorts’ purely Japanese church wedding package, pointed out: “A wedding is one of the most precious memories in a couple’s life. Unlike regular travel products, it requires careful consideration and detailed discussion to find the church that best suits and appeals to the bride.”

EasyTravel has designed exclusive itineraries for both the couple and their guests alongside the Hoshino wedding package. In addition to the church venue, hair and makeup, photography, ceremony personnel, and related items provided by Hoshino Resorts, the package also includes round-trip flight tickets for two on China Airlines, related taxes, and insurance. Customized group and independent travel packages are also available for guests. For groups of fewer than 10, there are three options: 3-day, 4-day, and 5-day independent travel itineraries. For groups larger than 10, a private tour can be arranged, with one night spent at the same hotel as the couple so guests can attend the wedding the next day. The rest of the trip can be tailored freely. All content can be customized based on the couple’s and their guests' preferences.