The lemon tea is as sweet and unforgettable as Taiwan itself. The Tourism Bureau and 85°C join forces to “make drinks.”

Tourism Center / Taipei Report

As summer approaches, the Tourism Bureau of the Ministry of Transportation and Communications and 85°C have collaborated on a dual-brand marketing campaign, developing and launching the “235 Special Lemon Tea.” In late June, the drink will be available at approximately 700 85°C stores across Mainland China, Taiwan, Hong Kong, and Macau. The campaign will also feature event posters in stores, exclusive cup sleeves, and sealed wrappers. Part of the unique “Taiwan Summer Solstice 235” festival, the initiative hopes that both domestic and international visitors will fall in love with Taiwan after trying this 235 Special Lemon Tea.

% Tomb? This drink is jointly launched with 85°C as the “235 Special Lemon Tea.” (Image / Illustration; sourced from Wikipedia)

The Tourism Bureau of the Ministry of Transportation and Communications stated that Taiwanese cuisine has always been highly appreciated by tourists. 85°C and the Tourism Bureau have partnered to host the “Taiwan Summer Solstice 235” festival events in counties and cities such as Chiayi, Hualien, Taitung, and Penghu. They have invested in developing the 235 Special product, providing store distribution channels and promotional materials, and mobilizing employees in Mainland China to participate in Summer Solstice 235 activities through staff travel programs. This collaboration helps raise the profile of the Taiwan Summer Solstice 235 event, creating a win-win situation.

The newly launched summer special drink — the 235 Special Lemon Tea — uses locally sourced green-skinned lemons from southern Taiwan, paired with tea, an essential part of daily life for many Chinese people. It offers a refreshing, sweet and sour taste that is simple and pure, conveying the deep yet straightforward flavors that define Taiwan. Just like the sweet and authentic experiences travelers feel while exploring Taiwan, it’s an impression that’s profound and unforgettable.