New tourism brand from Singapore Tourism Board: Passion Made Possible!

What do you think ofSingapore? Aside from being clean and comfortable,Singaporehas had many hipster-friendly spots in recent years, as well as plenty of great family-friendly destinations. This time,SingaporeTourism Board has launched a brand-new tourism brand “Passion Made Possible,” aiming to ignite public enthusiasm and deepen connections with the place, while inspiring visitors with more ideas.

The two themes of the brand — “Passion” and “Made Possible” — are not only built uponSingapore’s history but also represent the spirit of the place. Through a variety of human-centered stories, “Passion Made Possible” can be described asSingapore’s unwavering interpretation of creating infinite possibilities with passion. Internally, this brand also makesSingaporeans feel a sense of closeness and fosters stronger connections; externally, it strengthens the perception ofSingaporeas a must-visit leisure destination.

And this time,SingaporeTourism Board’s promotional campaign in Hong Kong featured Chef Jason Tan (陈日锃), founder and head chef of Corner House, which has been awarded one Michelin star, who shared insights and performed a cooking demonstration. ChefJason said: “Thanks toSingapore,I’ve been able to pursue work I love and even create a unique culinary conceptGastro-Botanica, for which I’mvery grateful. Looking ahead,I hope to continue sharing my cooking philosophy, as well asSingaporebrings its high-end culinary culture to the worldstage, spreading our passion to different places.” This time,Chef Jason will alsocollaborate as a guest chef with Grand Hyatt’s maindining restaurant to present a five-course wine pairing feast. Finally, tonight,gives Hong Kong diners a chance to experience his craftsmanship.For inquiries, please call 3400 1300.

Besides food, earlier this yearSingaporeTourism Board also invited Stefanie Sun, together with Singaporean singer-songwriter Joel Tan, who was the first runner-up in the first season of the Chinese mainland show “Sing My Song,” to film a promotional video — it’s truly moving.Singaporesinger-songwriter

When talking aboutSingaporeand how it has influenced her life, Stefanie Sun said: “Singaporeis a nation that keeps moving forward.Here, everyone preserves their local culture while also exploring new ways to develop.Whenever an opportunity arises, we strive to seize it and give our all to do our best — I think this is another interpretation of ‘Passion Made Possible.’”

Passion Made Possible. Next time you visitSingapore, take some time to soak in the cultural atmosphere and hear more stories from the people here.