Home › Travel › Food and beverage businesses rush into t...

Food and beverage businesses rush into the billion-dollar market: opening teahouses and establishing a "Bubble Tea Academy"

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Today (15), Ding Wang Catering announced that it will expand its brand portfolio by first entering the global tea beverage market, which is worth 50 billion yuan annually. The company’s new brand, “V秃?思洳韫荨” (name partially obscured), will initially launch in Nanjing and Xiamen, with plans to further expand into other Chinese cities. It may also soon enter the coffee and light meal markets. Additionally, it plans to establish a “Bubble Tea Academy.”

Tourism Center / Taipei Report

Today (15), Ding Wang Catering announced that it will expand its brand portfolio by first entering the global tea beverage market, which is worth 50 billion yuan annually. The company’s new brand, “V秃?思洳韫荨” (name partially obscured), will initially launch in Nanjing and Xiamen, with plans to further expand into other Chinese cities. It may also soon enter the coffee and light meal markets. Additionally, it plans to establish a “Bubble Tea Academy.” It will aim to tap into the bubble tea market. (Image source: Provided)

▲Targeting the bubble tea market, a new brand called “V秃?” has been launched, and a “Bubble Tea Academy” will be established. (Image source: Provided)

 

At the same time, the Ding Wang Group also stated that besides beverages, the coffee and beef noodle markets are also next targets for the Ding Wang Catering Group. The company is not only scouting for optimal locations but estimates openings by the end of the year, demonstrating ambitious plans beyond the traditional food and beverage sector. As for expanding existing brands, “Wu Lao Guo” (No Elder Hotpot) is expected to open three more outlets in the second half of the year, while “Xi Xuan Shao Rou” (Xi’s Select BBQ) will add one more. “V秃?” will focus on coffee and bubble tea in Nanjing and Xiamen. As for coffee (including coffee shops) and light meals (like bento), two new brands are in development and will be launched soon.

To celebrate the launch of the new brands, from July 15 to 23, customers who spend will receive V秃? bubble tea vouchers: spend 1,000 yuan to get one voucher, 2,000 yuan for two, and so on. Additionally, at V秃? cafes in Nanjing and Xiamen, spend 100 yuan to get one voucher, 1,000 yuan for two, and so on.

Share

This article is published by HowToTrip. Sharing and reposting are welcome — please credit the source.
Article URL: https://www.howtotrip.net/views-27422

↑
0