Tourism Center / Taipei Report
To serve skiing enthusiasts and attract more people to take up the sport, from September 19 to 22, the world’s first Ski Expo planned by a “non-snowy country” will not only gather renowned domestic and international brands in the three major fields of sports, leisure, and travel related to skiing, but also invite Taiwanese Olympic-level skiers to interact with attendees. Through a rich, diverse, lively, and fun approach, the public can get to know and fall in love with skiing.
For people in subtropical Taiwan, it’s hard to break through traffic and crowds to head to high-altitude mountains like Hehuanshan just to see snow. Finding a place within the country to ski is even harder. In comparison, the easiest option is simply to fly directly to a snowy country to ski, play in the snow, and enjoy the snowy scenery. Therefore, according to observations and estimates by the Republic of China Ski & Grass Skiing Association over the past decade, the number of Taiwanese traveling abroad to ski has increased nearly tenfold, and the total number of skiers—including beginners, intermediates, advanced, and professionals—has exceeded tens of thousands.
% Level meteorite chisel friend overseas? For Taiwanese, going to snowy ski resorts abroad is quite difficult. (#strong)

The Ski Expo provides various skiing-related information
Rolisa Tour CEO Tang Guizhen found that besides those who already ski, many people have a special fondness for “snow.” Perhaps due to the mentality that rarity increases value, when traveling abroad in winter, the most common question people ask is: Will it snow? Just seeing snow with their own eyes makes them happy.
In recent years, people are no longer satisfied with just passively admiring the snow. They are starting to get eager to try skiing, but often they are limited by language barriers and lack of accessible information, preventing them from taking the first step. Therefore, through this Ski Expo, people can learn about and understand: the development of skiing worldwide and in Taiwan, renowned international brands and domestically produced skiing equipment, introductions to famous ski resorts in Japan, information on various ski-themed tour packages in Taiwan, as well as hundreds of still and dynamic images showcasing joyful snowy scenes. In addition, visitors can experience a million-dollar dry artificial ski slope and enjoy brilliant performances by numerous skilled skiers.
Tang Guizhen said that among the Japanese ski resorts participating in this expo, there is also the Hoshino Resorts Tomamu in Hokkaido, which was listed by the new-century business magazine PPAPER BUSINESS in 2012 as one of the world’s top ten theme parks. This is because, aside from offering multi-faceted snowy experiences such as Ice Village, Ice Market, Ice Chapel, and Polar Village, it also features a ski resort with an altitude of 1,239 meters and a total length of 4,500 meters. “Especially the snow here is rare and precious—it’s the fine and smooth Powder Snow like talcum powder. The way it falls from the sky is beautiful, and when it piles on the ground, it’s soft and fluffy. It’s easy to ski on, you don’t get hurt when you fall, and it’s very safe, making it highly suitable for beginner skiers.”
% In recent years, people have already found it hard to be content with just seeing snow passively. They are enthusiastic about skiing. (#strong)

Different groups have different expectations for skiing
Different groups have their own unique definitions of “skiing.” It can be seen as a highly challenging competitive sport, just a relaxed leisure activity, or even a flexible option while traveling. The Tomamu Resort has 17 ski runs designed along the mountain terrain, suitable for beginners, intermediates, and advanced skiers, meeting everyone’s needs and ensuring all are happy. “But given that the skiing population still needs to grow, when we took over the operations of the Hoshino Resorts Tomamu in Hokkaido in 2009, our focus was mainly on beginners. In addition to planning beginner ski lessons taught by Chinese-speaking instructors, the itinerary also included various outdoor snow activities, indoor wave pools with warm water, and semi-open-air Japanese-style hot spring rooms, fulfilling all of the Chinese public’s dreams of a snowy wonderland in one go. Indeed, with the power of word-of-mouth, the number of people visiting the resort every winter has grown by 20% year-on-year, climbing from one thousand to thirteen thousand!”
Organizers: Republic of China Ski & Grass Skiing Association, Gaofeng Ski Center
Time: September 19 to 22, 2013
Venue: New Taipei City Industrial & Commercial Exhibition Center
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