Eyeing the online direct customer market: National airline launches Tokyo flights starting at NT$6,999

Reported by You T-Ru / Taipei

Continuing to reward online users and capture the direct customer market, the national airline has launched an online travel fair featuring 13 popular international destinations including Tokyo, and 15 cross-strait routes including Shanghai. Discounts can go as low as 30% off, with Taipei to Tokyo flights starting at NT$6,999. Travelers looking to snag cheap tickets for their trips may want to compare prices during this promotion.


▲ TransAsia Airways. (Photo / Reported by You T-Ru)

TransAsia Airways stated that this online promotion will run for approximately one month, from now until October 31. A total of 28 international and cross-strait routes are available, including several newly launched destinations this year such as Tokyo and Bangkok—both popular choices. The promotion covers a comprehensive selection of routes. In addition to extra rewards for completed bookings, there will also be a “Super Lucky Draw” during the campaign period, where one lucky winner with a booking code will have their airfare fully covered by TransAsia Airways.

With an eye on the e-commerce market and aiming to increase direct interaction with customers, TransAsia Airways has recently been actively developing its official website and online social platforms. Tailored marketing activities have been designed based on user behavior, and the airline has set up official accounts and fan pages on major social media platforms such as Facebook and WeChat. This latest round of discounted fares targeting online users is a new trial aimed at tapping into the online direct customer market.

Discounts on these tickets range from 30% to 6% off. Prices include Taipei to Tokyo for NT$6,999, Taipei to Hokkaido for NT$11,999, and Taipei to Bangkok for NT$7,499. All fares are exclusive of taxes and fuel surcharges. Passengers are advised to pay attention to the valid travel periods and terms of use for these promotional fares.