Handmade top scholar cakes and towel-folded cakes: The Taiwan Village Culture Festival showcases local characteristics

▲The "Taiwan Village Culture Festival" kicked off yesterday (30th) at the National Father Memorial Hall.

Reported and photographed by You t
ru / Taipei

The "Taiwan Village Culture Festival" launched yesterday (30th) at the National Father Memorial Hall, where six long-established stores from central Taiwan built the "Lohas Academy Demonstration Campus" around three main themes: old store revitalization, heritage industry culture, and art appreciation. By sharing hands-on DIY experiences on-site, the event highlights the unique charm of local Taiwanese businesses. Huang Li-hui, CEO of the Seeing Taiwan Foundation, noted that traditional local culture must transform its essence into economic value to survive in the long term. The six featured brands at this cultural festival are all local exemplars that combine hands-on creativity with tourism.


▲Visitors enjoy the DIY activities at the festival.


  
▲After the opening, attendees including Huang Li-hui (left), CEO of the Seeing Taiwan Foundation, and Culture Minister Lung Ying-tai (right), observe Taiwanese Xinglong towel artworks.

The "Taiwan Village Culture Festival" invited participating brands such as Lin Jinsheng Xiang Cake Shop, Cafeia, Taiwan Xinglong Towel Mill, Chunshuitang Tea House, Baoquan Foods, and Xiang e? sha, all showcasing their connection to local culture. The event features various on-site DIY experiences, allowing international visitors to connect emotionally with the island's rich heritage through hands-on engagement with age-old local stories.


                                  ▲Culture Minister Lung Ying-tai displays a completed work.

"Enabling businesses to offer experiential workshops not only transforms cultural richness into economic value but also extends visitor stays, deepening their emotional bond with the land," said Huang Li-hui. Currently, multiple travel agencies in central Taiwan have partnered with heritage businesses to successfully introduce foreign tourists to the island’s local culture through diverse experience formats. These efforts promote central Taiwan’s distinctive elements and innovative experiential marketing overseas. By integrating resources, businesses and stores collaborate to shape varied Taiwan travel offerings, boosting visibility and giving traditional industries a chance to shine on the global stage.


▲Six cultural industry businesses set up booths at the "Taiwan Village Culture Festival."