
▲ During the New Year goods shopping season, Dihua Street always gets packed with crowds. (Photo / Screenshot fromTaipei City Governmentwebsite)
Travel Center / Comprehensive Report
As the Lunar New Year approaches, New Year goods streets across Taiwan will open one after another to welcome visitors. These include the Taipei New Year Goods Street, the World Trade Center New Year Goods Exhibition, and the Yunlin New Year Goods Market—three events in total—each showcasing distinct features in hopes of attracting shoppers to visit, sightsee, and stroll during the event period.

▲ Celebrity Sasa is promoting the World Trade Center New Year Goods Exhibition. (Photo / From theWorld Trade Center New Year Goods Exhibition Facebook fan page)
Centered around Dihua Street and held since 2008, the Taipei New Year Goods Street will run from the 11th to the 29th (New Year’s Eve), covering nine major commercial areas including Dihua Street, Ningxia Night Market, Taipei Railway Station, and Rongbin Business District. The event period has been specially extended to 19 days to allow visitors to shop to their heart’s content.
Additionally, the Taipei City Government has introduced the unique feature of direct-from-source New Year goods, ensuring reasonable prices and quality assurance by purchasing products directly from agricultural production areas.
The World Trade Center New Year Goods Exhibition is the largest indoor New Year goods fair in Taiwan. It will take place from the 16th to the 22nd at the A and D zones of Hall 1 of the Taipei World Trade Center, featuring over 300 exhibitors and 550 booths selling New Year goods. The event has also invited Mazu from Beigang Chaotian Temple to bless attendees, perform the “pacifying the age” ritual, and distribute lucky red envelopes, adding to the festive atmosphere.
The Yunlin New Year Goods Market will host a local New Year goods fair titled “Douliu Is Great – Happy New Year” from the 10th to the 12th in Yunlin, with a total of 94 booths participating. Additionally, as the peak season for Honey Pomelo production, Douliu being one of its production areas, special tasting events will be held every hour during the event where visitors can enjoy delicious Honey Pomelo.
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