Mind-blowing imagination!"Hello Kitty Buddha Jumps Over the Wall" served up in adorable style

Reporter Chen Ziying / Taipei

As the festive season approaches, the takeaway New Year's Eve dinner business is booming, and Buddha Jumps Over the Wall is an indispensable dish for family reunions. One enterprising business quickly came up with the idea of incorporating elements of the cartoon character Hello Kitty into the dish. In addition to a Hello Kitty decal on the jar, there’s also Japanese fish cake designed in the shape of Hello Kitty, adding a touch of "kawaii" charm to the reunion meal.

%The "Hello Kitty Buddha Jumps Over the Wall" is 100% eye-catching!(Photo provided by the business)

The business stated, "In recent years, Buddha Jumps Over the Wall has gained popularity among many consumers. This year, we hope to create a new festive gifting look full of celebration, and we also see the eye-catching appeal of Hello Kitty. That’s why we collaborated with Sanrio to base the design on Kitty’s 40th anniversary traditional Chinese ink brushstroke style. We invited master jar makers from Yingge to create an exclusive design, launching the 'Hello Kitty 40th Anniversary Buddha Jumps Over the Wall.'"

The "Hello Kitty 40th Anniversary Buddha Jumps Over the Wall" is seen as the secret weapon of this time-honored brand. In addition to the Hello Kitty decal on the jar, the ingredients include South African abalone, black jade sea cucumber, Hokkaido scallops, Dajia taro, and Taiwanese-style broth, along with Hello Kitty-shaped fish cake—completely reimagining what Buddha Jumps Over the Wall can be, all in an effort to catch consumers’ eyes.