The most beloved food city among Taiwanese travelers, the one dish you absolutely can't miss is "this flavor."

The beautiful view of Gwangan Bridge in Busan, South Korea. (Photo provided by Dazhi Images / Shutterstock)

With the Hallyu wave continuing to sweep across the globe, Busan in South Korea has topped the list of the most loved food cities among Taiwanese travelers. It's a perfect destination for pilgrimages to romantic K-drama filming spots, sampling delicious Korean cuisine, and enjoying fresh and affordable seafood from this coastal city. And if you want to taste the most authentic Korean food, be sure to visit the local traditional markets. Beyond sampling specialty snacks such as tteokbokki (spicy stir-fried rice cakes), bindaetteok (mung bean pancakes), and haemul pajeon (spicy seafood pancakes), you can also experience the liveliest and most dynamic street vendors' cries — "this flavor."

Busan is South Korea’s second-largest city after Seoul, combining K-pop culture, shopping, gourmet dining, and beach holidays. Known as the “Korean Machu Picchu,” the Gamcheon Culture Village is often the first impression people have of Busan. The vibrant murals by artists layer the seaside village with dreamy colors. Exploring along the hillside reveals delightful surprises, and from the observation deck, you can gaze at the distant bay and the silhouette of Busan Tower.

Busan’s famous seafood haven — Jagalchi Market. (Photo courtesy of our newspaper archives)

Night view of Busan. (Photo provided by Dazhi Images / Shutterstock)

Moreover, Busan’s coastline features numerous stunning beaches where you can enjoy the waves. The most iconic is Haeundae Beach, with its 1.8 km stretch of white sand, making it the busiest spot along the Busan coast every summer. Gwangalli Beach is also an ideal place to enjoy the night view of Gwangan Bridge after sunset. Taejongdae Park, distinct from sandy beaches, offers magnificent views created by its rugged cliffs and rocky shoreline.

If you’re looking to savor authentic Korean food and fresh seafood in Busan, the Jagalchi Seafood Market and Gwangbokdong International Market are must-visit spots. Nearly half of South Korea’s seafood is distributed nationwide from the Jagalchi Seafood Market, where you can enjoy both fresh and affordable catches. The Gwangbokdong International Market is Busan’s largest traditional market, with a history of over half a century. You can find food, drinks, shopping, and entertainment all in one place, immersing yourself in the liveliest and most energetic street vendors’ calls. Moreover, during the “Korean Traditional Market Visit Month,” visitors can also enjoy coupon discounts until the end of June.