Well-known coffee brands rush into the breakfast market; “Café Au Lait” upgraded every Monday

▲ A well-known group’s coffee shop offers a buy one get one free deal on French-style breakfast on its first day back to work. (Photo / Provided by the business)

Reported by Chen Tzu-yin / Taipei

It is estimated that the takeout breakfast market has a business opportunity worth over NT$200 billion. The Wang Group has stepped into the breakfast sector, launching a “buy one get one free” breakfast promotion on the first day back to work, aiming to capture the coffee market through concrete actions and featuring Café Au Lait as its highlight.

Not to be outdone by other cafés offering buy one get one free promotions, Front Street Coffee today (the 5th) attracts office workers with a buy one get one free offer on French-style breakfast sets, allowing them to enjoy delicious food at wallet-friendly prices, while drinks are also upgraded to the café’s star offering this year—“French Café Au Lait.” If you miss out today, every Monday on the 10th, 17th, and 24th of this month, when you purchase a French-style breakfast set, your drink will be free upgraded to a medium-sized Café Au Lait.

The Wang Group stated that Front Street Coffee currently has 12 outlets and plans to expand to 20 stores this year. Its highlight this year, the “Classic French Café Au Lait,” features a 50% richer milk flavor, aiming to cultivate a loyal fan base for French-style coffee and achieve an annual sales target of 1,500,000 cups of coffee beverages.