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Guam Promotes Localization with the Launch of "Chamorro Cultural Month"

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Recognizing the decline of traditional culture, the Guam government has been committed in recent years to revitalizing local culture and the traditional Chamorro language. In addition to actively organizing related seminars, it has also designated March as Chamorro Month each year, hoping that the month-long cultural activities will help local youth gain a deeper understanding of Guam’s history and culture.



▲ Coconut leaf weaving is one of Guam’s unique Chamorro cultural traditions. (Photo provided by the Guam Visitors Bureau)

Tourism Center / Comprehensive Report

Recognizing the decline of traditional culture, the Guam government has been committed in recent years to revitalizing local culture and the traditional Chamorro language. In addition to actively organizing related seminars, it has alsodesignated March as Chamorro Month,hoping that the month-long cultural activities will help local youth gain a deeper understanding of Guam’s history and culture, strengthen their identification with Chamorro culture and language, and ensure the continued inheritance of these gradually fading traditions.

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This year’s activities during Chamorro Month are vibrant and diverse, including a coconut leaf weaving competition, a spicy chicken cooking contest, and a Chamorro fashion show.

[Event Information]
Coconut Leaf Weaving Competition
Time: Starts at 10:30 AM on Saturday, March 8
Venue: Agana Shopping Center

Spicy Chicken Cooking Contest
Time: 9:00 AM to 2:00 PM on Saturday, March 22
Venue: Cost-U-Less Supermarket

Chamorro Fashion Show
Time: Starts at 1:00 PM on Saturday, March 29
Venue: Agana Shopping Center

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