Reserve your spot at the joyful Christmas Market and immerse yourself in the unique festive atmosphere of Austria and the Czech Republic～

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Missed the Christmas Market last year? Then it’s time to start planning a real European Christmas Market adventure this year！Originating in Europe, Christmas Markets are a key winter event—especially magical in the bohemian charm of the Czech Republic and the musically artistic vibe of Austria！

The enchanting city of Prague in the Czech Republic features Gothic, Renaissance, Baroque, and Cubist architecture. Every early December, these historic buildings serve as the perfect backdrop for the Christmas Markets, especially in the Old Town Square area where the festive Christmas tree makes the season even more vibrant.

The Astronomical Clock in Prague’s Old Town, built in 1410, is currently the world’s third oldest still-functioning astronomical clock and has witnessed countless Christmas Markets, counting the moments for travelers through the ages.

During the day, climb up the Old Town Hall Tower for a panoramic view of the City of a Hundred Spires. At night, be sure to explore the Christmas Markets—the towering Christmas tree and fairy-tale-like lights adorning the stalls create the most classic Christmas Market scene. Shop for local holiday specialties with friends and indulge in traditional Czech treats like Trdlo and the seasonal Christmas dish—fried carp—both must-tries.

The medieval town of Český Krumlov is also a must-visit destination in the Czech Republic. The S-shaped bend of the Vltava River surrounds the ancient town, surrounded by lush forests that shift in natural beauty with the seasons. Especially in winter, the snow-covered landscape adds a seasonal charm to the Christmas Market.

Music lovers’ favorite capital—Vienna—is one of the first cities in Europe to kick off its Christmas Markets. Starting from the end of November, many areas around Vienna set up Christmas Market stalls, but the largest and most bustling is undoubtedly the one in City Hall Square. Stalls with unique decorations, a dazzling array of goods, and locals and visitors from all over come together to paint the perfect Christmas picture—you simply must come and explore it！

In addition to the market in City Hall Square, there are also Christmas Markets near the Old Town Center Square, Schönbrunn Palace, and Belvedere Palace. Popular Christmas gifts in Vienna include small musical instrument models, wooden toys, and glass ornaments, each infused with a strong musical essence. If you get hungry, don’t miss out on German sausages with bread, various chocolate skewers, or ice cream cones—whether savory or sweet, they’re all delightful holiday treats.

Salzburg in Austria, the hometown of musical prodigy Mozart, is nestled in the Alps with predominantly Baroque-style architecture. Church bells ring throughout the day, earning it the title “Mountain City of Music and Art.” The classic film “The Sound of Music” was filmed here, and the winter Christmas Market seems to float on air, carrying notes of Mozart’s melodious compositions.

When visiting the Salzburg Christmas Market, be sure to stop by the square in front of Salzburg Cathedral—the site where Mozart was baptized. The grand white façade, paired with Christmas lights and stalls, offers a true taste of a White Christmas. There are plenty of delicious, fun, and shopping options to enjoy. Join in this annual festive celebration！

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