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Still crazy about Thunder God Chocolate? The hottest thing in Japan right now is actually "rare sugar"

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — When ordinary people mention specialties from Kagawa Prefecture in Japan, they might think of "Sanuki Udon," ranked as one of Japan’s top three udon noodles. But besides Sanuki Udon, there's now an even more popular product — "rare sugar" — which has become the new favorite souvenir from Kagawa.

▲ On the website of the Japan Tourism Agency, you can also find an introduction to rare sugar syrup. (Photo / Screenshot from the Japan Tourism Agency website)

Reporter Chen Ruizhong / Comprehensive report

When ordinary people mention specialties from Kagawa Prefecture in Japan, they might think of "Sanuki Udon," ranked as one of Japan’s top three udon noodles. But besides Sanuki Udon, there's now an even more popular"rare sugar"product, which has become the new favorite souvenir from Kagawa.

According to Japanese media reports, this sweetener, developed by Kagawa University, originated when Professor Ken Izumori discovered an enzyme in soil in 1991 that could convert natural fructose into rare sugar, and began researching rare sugar. It was later found that rare sugar contains 70% of the sugar content of regular table sugar, while also having the effect of suppressing blood sugar spikes and fat accumulation. Through collaboration between Kagawa University, the Kagawa Prefectural Government, and food manufacturers, a syrup with added rare sugar was successfully developed. After its launch in August 2013, it once achieved record sales of 60,000 bottles in a single week.

% Brain content from Japan's carbon pure Sha Bei Jiangnan intersection of sparse wine. (Image / Strong)

With the product’s popularity and ongoing development, it’s now easy for visitors to Japan to find various rare sugar-added products at convenience stores. Passengers at Takamatsu Airport in Kagawa Prefecture can also purchase rare sugar syrup. Next time you visit Japan, why not give this trendy sweet treat a try?

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