Mandarin Oriental kicks off battle in Taipei’s Dunhua North; Dynasty Hotel: Each has its own market segment

Reported by Chen Zi-Yin / Taipei

After the official opening of Mandarin Oriental on the 18th, Taipei’s three major hotel business districts have officially taken shape, intensifying competition among hotels in the Dunhua North area. Hotels within the same district are also adopting different operational strategies than before. Dynasty Hotel, which neighbors Mandarin Oriental, stated that it will continue its market strategy targeting different customer segments, clearly differentiating itself from the top-tier Mandarin Oriental, and solidify its presence in the Dunhua North business district with a distinct business model.

 
▲ After the opening of Mandarin Oriental, Taipei’s three major hotel business districts have officially taken shape; Dynasty Hotel recently underwent (left photo / shot by reporter Chen Rui-Zhong, right photo / provided by Dynasty Hotel)

Dynasty Hotel stated that although its facilities do not aim for high-end luxury, it primarily positions itself at a mid-range price point. Taking hotel operations in the Dunhua North business district as an example, the top-tier clientele have higher budgets and are willing to pay premium prices to try novel hotels. With the opening of the ultra-six-star Mandarin Oriental, it is bound to become the top choice for accommodation. Next are well-known or internationally branded hotels such as Sheraton and Regent, which mostly cater to corporate executives or VIPs. As for mid-to-high-level executives of foreign companies, mainland Chinese visiting delegations, travelers from Hong Kong, Macau, Japan, and South Korea, as well as sports and performance groups, Dynasty Hotel will primarily target these groups thanks to its price advantage and convenient location.