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Shao Xin’s “Lixiang Apartment” Sells Classic Flavors; Customers Say It Tastes Like Instant Noodle Feast

Published: 2026-09-24 👁 100 views

Last updated 2026-09-24 — He revamped his mother’s traditional beef noodle recipe into an onion-braised version. “In recent years, the most popular beef noodles aren’t from restaurants, but from instant noodle feast flavors—like the onion-braised beef noodle. So I brought that taste back. Many customers told me it reminded them of instant noodles, which made me really happy. To be so close to a flavor that’s been sold for over 30 years is amazing.”

Text & Photo / Mirror Weekly

Actor Shao Xin has many titles—he’s a performer, a variety show star, a former restaurateur who owned four hot pot branches, and the poster child for exaggerated acting.

After going through a divorce and seeing his million-dollar monthly food business shut down due to a customer carbon monoxide poisoning incident, in October 2016, Shao Xin opened a beef noodle shop named after the apartment he grew up in—Lixiang Apartment. Building on his mother’s family recipe, he modified the dish, selling over 80 bowls a day with a monthly revenue of NT$450,000. Having lived through the first 50 years of his life, the self-proclaimed "extravagant king" returned to familiar territory, selling honest noodles. Confidently, he said: “I’ve been in the food business for so long—I am the master.”

[Business Talk] Extravagant King Shao Xin Strikes Again—Selling Familiar Classic Flavors at Lixiang Apartment

In mid-June, Taipei’s temperatures soared, and Shao Xin darted around the sweltering kitchen and back area of Lixiang Apartment where the mercury hit nearly 40°C. Within minutes, sweat poured from him. After tasting the broth, he turned to an employee with a frown and asked, “How much onion did you put in for 15 jin of beef bones? Seven jin or five?”

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