A must-visit for beauty and stationery lovers: The ultimate guide to Tokyo’s new shopping paradise “Ginza Loft”
▲ Ginza Loft flagship store. (Photo / Sourced from getnavi)
Reported and photographed by Cai Wenjun / Japan
The Ginza and Yurakucho areas are often considered the mecca of Japanese sundries. Recently, the hottest topic among sundries enthusiasts is the newly opened “Ginza Loft flagship store” at the end of June. This massive four-story shopping mall offers everything from cosmetics and stationery to lifestyle fashion items and everyday sundries. Whether you're a beauty, stationery, or sundries enthusiast, you can find everything you need in one place. This article compiles a must-visit guide for each floor — be sure to add it to your Tokyo shopping list!
“Loft” is a well-known Japanese chain store specializing in lifestyle sundries, offering everything from stationery and sundries to daily necessities and cosmetics. It's one of the must-visit shopping paradises in Japan. The “Ginza Loft flagship store” has four floors, with each level from the 3rd to the 6th featuring a different theme.
▲ % Beauty and skincare section.
3rd Floor – The latest and trendiest cosmetics and skincare
The 3rd floor is dedicated to cosmetics and skincare. In addition to housing a wide range of popular Japanese makeup brands, in recent years, as more people have embraced “natural” beauty, Ginza Loft has set up a dedicated section showcasing cosmetics and skincare made with natural ingredients. From makeup products to body lotions, everything is on display to help you embrace nature’s touch.
▲ Loft’s original cosmetics brand “LOFCOUS”.
One of the most eye-catching offerings at Ginza Loft is its original cosmetics brand “LOFCOUS,” which emphasizes the use of natural ingredients to minimize skin irritation. The current product lineup includes nail polishes, foundations, lip glosses, and more — all priced affordably, so beauty lovers can enjoy high-quality products without breaking the bank.
▲ % At the counter, you can try out a variety of brands’ products.
To help beauty fans choose their favorite makeup without any regrets, the 3rd floor also features a dedicated makeup trial area. Products are carefully categorized by base, powder, mascara, eyeliner, blush, and more, giving girls the chance to try out various brands’ cosmetics. It's truly a cosmetics paradise in Ginza.
▲ Men’s skincare section.
With the growing men’s grooming market, Loft hasn’t overlooked male customers. The 3rd floor also houses a dedicated men’s skincare corner, offering everything from facial cleansers and toiletries to hair gels and waxes. Even guys can find something fun to shop for while picking up grooming and styling essentials.
▲ % The floor focuses on everyday household items.
4th Floor – New style inspirations for everyday living
The 4th floor is filled with sundries, tableware, and home decor essential for everyday life. Those who value refined living can discover quality and design-conscious daily items here. There’s even a selection of electronics. As camping continues to grow in popularity, the floor also features a booth by a French camping gear brand, offering exciting new finds for outdoor enthusiasts.
▲ A whole wall of pencils.
▲ 5th Floor stationery section.
5th Floor – A paradise for design stationery and sundries
Featuring well-known planner brands, stationery, and office supplies, the 5th floor is a paradise for stationery and sundries enthusiasts. With a diverse range of styles and designs, even the selection of writing paper is impressive. One standout feature is the eye-catching “pencil wall” made up of pencils from around the world. To evoke nostalgia, there’s also a section dedicated to vintage-style stationery that will surely bring back childhood memories.
In addition, there’s a whole wall of mt washi tape — a pilgrimage destination for tape lovers. If you want to add a touch of elegance to your writing, don’t miss this stationery and sundries section on the 5th floor.
▲ 6th Floor creative workshop.
▲ You can also find a variety of anime merchandise.
6th Floor – Travel, mobile, and trendy goods hub
For manga fans, the 6th floor is a must-visit. A wide array of anime merchandise is available, including sections dedicated to popular characters like Hello Kitty and Funassyi. These detailed, cute, and practical items are irresistible and perfect to take home.
The floor also features a digital customization workshop where customers can work with staff to create personalized items using laser engraving technology. There’s also a tax refund counter on this floor — customers must first check out and then bring their purchases here to process the refund.
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