Shampoo on shaved ice? A head-to-toe refreshing experience unique to Yamagata

Yamagata Prefecture really knows how to beat the summer heat. Aside from enjoying cool waterfalls in the mountains or dancing at seaside springs, there’s also this unique way of washing your hair: pouring shampoo over shaved ice before applying it to your scalp. Those who’ve tried it say, “It wakes you right up.” When it comes to surviving scorching summers, Yamagata really knows what it’s doing.

Text and photos / Mirror Weekly

Japan’s popular “cold shampoo” trend actually originated in Yamagata Prefecture. Due to the extremely hot summers there, one business owner decided to chill shampoo in the fridge, then use it to wash customers’ hair — a practice that became hugely popular and eventually spread across Japan.

Later, businesses in Yamagata formed the “Yamagata Cold Shampoo Promotion Association,” launching a brand of shampoo specifically for cold shampooing. Just using this shampoo brings an extra level of coolness — and now they’ve taken it a step further with“shaved ice shampoo,”which involves pouring shampoo directly onto shaved ice.

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