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Kenya plans to sell coffee to Starbucks and other foreign buyers through direct trade channels

Published: 2026-11-08 Author: sq 👁 3 views
Last updated 2026-11-08 — According to foreign media reports, the Kenyan government is in discussions with the American coffee chain Starbucks regarding a U.S. government-backed deal. The Kenyan government stated that this is a milestone agreement, and Kenyan coffee farmers may soon be able to sell their coffee directly to the world's largest coffee chain, which would...

,.The Kenyan government stated that this is a landmark deal, and Kenyan coffee farmers may soon be able to sell directly to the world’s largest coffee chain brand, which could more than double their income.The deal was facilitated by U.S. Ambassador to Kenya Meg Whitman.



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(Starbucks),,,36000,.Starbucks plans to increase the number of stores in China from 6,100 to 9,000 by the end of 2025, and the Chinese market is expected to surpass the coffee brand’s home market—the United States.In addition, Starbucks plans to open over 300 new stores in Europe, the Middle East, and Africa.Starbucks sources coffee from 30 coffee-producing countries around the world, relying heavily on the production of approximately 400,000 farmers.



,.But low prices, climate warming, and unstable rainfall are pushing farmers to the brink of collapse.

The Kenyan government stated that over 800,000 farmers and another 5 million Kenyan people are employed in the coffee industry, and their income is very low.This is mainly because the agricultural system is not well-developed, with middlemen and other “cartel” members profiting from it.

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,,,,.The government accused unidentified "cartels" of profiting from what was once a highly lucrative coffee industry.Coffee farming was once a major source of foreign exchange earnings, but now many farmers have abandoned this crop.The Kenyan government has begun reforming the local coffee industry to address the challenges that once paralyzed the sector.


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