This double festival holiday saw concerns about every aspect of life, including food, clothing, housing, and transportation, with "hotel price gouging" becoming a major focus of public attention.People say that once the holidays arrive, it’s time to get “stabbed.”
The fluctuations in hotel prices during the National Day holiday were astonishing.On social media platforms, topics such as "Guangzhou hotel holiday prices surge 2x with rooms hard to find" and "National Day hotel prices rise 2 to 3x" have sparked heated discussions among netizens. The topic of "hotel price hikes" has consistently remained on the Weibo hot search list, reflecting the high level of public concern.
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,.Netizens believe that during holidays, accommodation demand becomes tight, and after three years of a downturn, the supply of hotel rooms has decreased. Coupled with rising labor costs during holidays, it is quite normal for supply to be less than demand and prices to rise. "They are running a business too; isn't it normal for prices to go up when demand is tight?" "If you were the owner of a hotel, you would also adjust market prices according to holidays."Consumers believe that if hotel price increases are reasonable within the scope of covering labor costs, they are acceptable during holidays.A brief farewell is only for a better reunion.According to media reports, during this year’s National Day holiday, a homestay owner found that their room priced at 680 yuan per night had been changed by the platform to a special National Day price of 2,780 yuan per night, without the owner’s knowledge.If this is true, then in a way, some hotels that are often criticized for high prices are actually quite unfairly treated. Additionally, the topic “Experts say the era of cheap hotels is over” has sparked a lot of discussion.According to the Jinan Times, experts believe that terminal prices are determined by demand, and the widespread increase in hotel prices is a nationwide phenomenon.After the pandemic, the number of domestic tourists has surpassed 2019 levels. In first-tier cities like Beijing and Shanghai, where resources are concentrated, the advantage in attracting customers is obvious, and staying in hotels is a necessity with no substitutes, so hotel price increases are even more noticeable.“For investors, the fixed investment in hotels is very large, and once prices go up, it is very difficult to bring them down. The era of cheap hotels in China may be over.”
However, some netizens disagree with the experts' views, arguing that once the holiday is over and demand decreases, hotel prices will inevitably drop again.And as the economy improves, gradually many people will join the hotel industry, and competition will also bring lower prices.There is also competition among hotels.If you don’t lower your prices but others do, the final result will be no customers… Lowering prices is an important promotional strategy.”“It is normal market practice for prices to rise during peak seasons and fall during off-peak seasons, but I don’t know how experts came up with the claim that ‘the era of cheap hotels is over’?!”<
“Expensive” is a very subjective standard, and everyone defines it differently.According to online polls, the vast majority of netizens believe that hotels around the lowest price range of around 500 yuan are already considered expensive.
In the comments, netizens have shared their definitions of what constitutes "expensive."“Anything over 200 is expensive, but I had no choice and went with 500.”“For ordinary people, being able to stay in a hotel for 500 is already not cheap.”Other netizens believe that price levels cannot be generalized, stating, "It depends on the hotel's positioning and pricing; budget hotels should not exceed 200, while 3-5 star hotels without special environments should be within 500.As for anything more expensive, I don't understand.
In general, it’s not that all expensive hotels are unacceptable—it’s that high prices should come with high value.
As netizens have said, staying at a good hotel is about enjoying a cleaner environment and better service, not about thinking “the more expensive, the better” after a meaningless price hike.“The service is like Home Inn’s, but the price is like a star-rated hotel. That’s just ridiculous.They can’t deliver service at the same level as higher-priced options, yet their prices remain high."In fact, most consumers are rational and can understand the challenges faced by the hotel industry. They are also willing to accept reasonable and moderate price increases during holidays.But since the prices have been raised, the hotel should ensure good hygiene and service, so that consumers feel their money is well spent and worth it!
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