Major Survey of Millennials on Travel: Sharing Slow Holidays with Family and Friends Is All the Rage

By MOOK Travel Life Network, Chen Guanxin, compiled and reported

 

An unforgettable trip often provides lasting experiences and memories, and it’s likely that travel enthusiasts have already started planning their end-of-year getaways. According to a survey conducted by American Express Taiwan targeting those aged 30 to 40 in Taiwansurveyfound that nearly 90% of respondents consider traveling with loved ones as the most important element of a perfect trip, and over half prefer more independent options such as DIY itineraries or flight-and-hotel packages. This shows that slow, flexible holidays free from rigid schedules are becoming a favored travel style among younger generations.

According to statistics from the Ministry of the Interior, Taiwan’s total outbound travelers from January to May this year reached 7.05 million, an increase of 15.73% compared to the same period last year, with those aged 30 to 39 making up the largest group at 22.57%. Meanwhile, a survey by American Express on the travel preferences and payment habits of Taiwan’s millennial generation (aged 30s) revealed that 61.5% of respondents travel 1–3 times per year on average, while 38.5% travel four or more times. Additionally, reflecting on recent travel experiences, the most surprising aspects for respondents were, in order: breathtaking unseen scenery, first-time experiences of local customs or festivals, and tasting favorite local cuisines—indicating that the emotional and spiritual fulfillment from travel outweighs material gains.

 

Furthermore, for millennial respondents who are accustomed to gathering travel information online, the proportion of those paying for travel expenses with credit cards is as high as 90.2%, with online card payments being the primary spending method. When asked about credit card travel services, overseas travel insurance, zero-liability for lost cards/rapid card replacement, complimentary airport parking, and 24/7 global service and travel consultation ranked as the top four most valued features.

In response, American Express offers exclusive services for Platinum and above cardholders, including 24-hour global support and complimentary card replacement, and has also partnered with EVA Air to launch multiple promotions. For example, there’s a double Cashback reward: for every NT$30 spent in a single transaction on EVA Air, you earn 2 American Express Membership Rewards points, with 1,000 points redeemable for NT$200 in card spending. Additionally, regular travel deals will be rolled out, with the first wave featuring three-day-two-night travel packages. Book before December 31st to enjoy Okinawa trips starting at NT$5,999, or Macau Venetian and Singapore Sands Hotel packages starting at NT$7,777 or NT$16,999.

 

For domestic travel, an “Stay One Night, Get One Night Free” promotion is available at eight resort hotels, including Sun Moon Lake’s Daraike Hotel, Xitou Mitai Hotel, Alishan Guesthouse, Hualien Ideal Resort, Yuemei/Kenting/Hualien Fullon Hotel, and Hualien Far Eastern Yoyo Hotel. There are also special rates of NT$2,500 per night at four domestic hotels: Taipei The Splendor Hotel, Hsinchu The Splendor Hotel, Taipei Royal Hotel, and Taichung Regent Hotel.

 

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