By MOOK Scenic Spots Travel Life Network Editorial Department, translated and reported by Zhang Yingying
November 11th has in recent years become a day representing singles, but in Japan, the most well-known event on this day is the Pocky Day of Ezaki Glico’s popular snack, Pocky sticks. The stick-like shape of the snack makes November 11th resemble four Pocky sticks, instantly bringing the image to mind.
November 11th has in recent years become a day representing singles, but in Japan, the most well-known event on this day is the Pocky Day of Ezaki Glico’s popular snack, Pocky sticks. The stick-like shape of the snack makes November 11th resemble four Pocky sticks, instantly bringing the image to mind.
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One of the Pocky stick ambassadors in 2014, Kazunari Ninomiya. (Image source / Ezaki Glico)
To promote Pocky Day, Ezaki Glico, which originates from the Kansai region, has deep ties with famous attractions in Osaka. At Osaka Tsutenkaku, a large number of limited-edition commemorative goods are sold, and even before 11.11 Pocky Day, an event to break the Guinness World Record for the most people taking photos with Pocky sticks was held. In addition, various related activities are organized on this day, and fans of the snack celebrate their loyalty by enjoying plenty of Pocky sticks.
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To celebrate Pocky Day, Ezaki Glico also holds large-scale events at Osaka Tsutenkaku. (Image source / Ezaki Glico)
For those who don’t like Singles' Day on 11.11, you might want to check out the various 11.11 observances in Japan — whether it's Noodles Day or Sprout Day — all of which let you appreciate the meaning behind the four lines, often bringing a smile.
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