By MOOK Scenic Spots Family Travel Life Network Editorial Team
International fast fashion brands have been expanding their presence in Taiwan. The highly anticipated H&M, after confirming its store opening schedule in Taiwan last year, has drawn significant attention and excitement from consumers. It officially opened on February 13, 2015—coinciding with Valentine’s Day and the Lunar New Year holiday—expected to draw considerable crowds and create a major shopping wave.
![](\"/pic/20200307/8c02e5bea8c8ae99a4022916c1147d43.jpg\")
H&M’s First Store in Taiwan Opens on February 13, 2015 (Photo by MOOK Scenic Spots Family Zhang Yingying)
Beyond the brand’s appeal and long-term marketing impact that have sparked ongoing discussion, the opening day promotions also garnered consumer interest. H&M prepared limited-edition queue gifts for customers. The first person in line received an H&M product voucher worth NT$8,000, while the first 300 people could get a product voucher card worth NT$500 each. Additionally, 2,000 limited-edition shopping bags were given out as surprise gifts in a lucky bag concept.
![](\"/pic/20200307/2fabacb48770e77ffb0b270ea39079e5.jpg\")
Zhou Xun and her husband, Gao Shengyuan, brand ambassadors for H&M’s 2015 spring collection in the Greater China region, made a special appearance at the VIP party in Taiwan to celebrate the store opening. (Image source: H&M Taiwan)
![](\"/pic/20200307/099090e9f6afe6b191b89be65048de4f.jpg\")
The promotional advertisements for the grand opening of H&M’s first store in Taiwan were highly eye-catching, such as this large shopping bag ad on Zhonghua Road in Ximending. (Image source: H&M Taiwan)
This year, in addition to H&M setting up shop in Taipei, another international fast fashion brand, Forever 21, also opened at ATT4FUN in May 2015. Coupled with existing brands like ZARA and GAP, the range of international brand shopping options in Taipei’s Xinyi District has significantly expanded.