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New Japan Travel Festival: Spectacular Cultural Tourism Activities at the Flower Expo Exhibition Hall

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — In 2014, the number of visitors to Japan exceeded 2.83 million, making Japan travel a long-standing top choice for Taiwanese. The special affinity for Japan goes beyond tourism, extending to sports, academia, business, culture...

By / MOOK Scenic Spots Family Travel Life Network Editorial Team


In 2014, the number of visitors to Japan exceeded 2.83 million, making Japan travel a long-standing top choice for Taiwanese. The special affinity for Japan goes beyond tourism, extending to sports, academia, business, culture and entertainment, etc. Taiwanese people have a “deep love” for Japan in every aspect of life.

The New Japan Travel Festival grandly opens on June 18 (Photo source / China Airlines)

From June 18 to June 21 during the Dragon Boat Festival holiday, the “New Japan Travel Festival,” jointly organized by China Airlines, TransAsia Airways, and Kaohsiung Catering, kicks off a four-day event at the Flower Expo Exhibition Hall. The event offers free admission and is sure to attract many Japan travel enthusiasts.

Exhibitors put great effort into recreating Japan’s most charming cherry blossom and tea ceremony scenery right in Taipei. (Photo source / China Airlines)

Exhibitors include tourism organizations from 20 prefectures and cities across Japan, all introducing Taiwan to their local attractions and specialties. Traditional Japanese handicrafts, culture, cuisine, and local mascots are all major highlights for Japan travel fans. This event also features a mascot vote—fans of Japan’s various mascots should come show support for their favorites.

Popular Japanese foods that can only be tasted in Japan—such as super trendy ramen, udon, premium teas, fine wines, local delicacies, and specialty snacks—will also be available for sampling at the exhibition. There will also be numerous prize giveaways and promotional activities, including round-trip tickets to Japan, hotel stay vouchers, and popular souvenirs. It promises to be exciting!


The mascot voting activity is one of the key highlights of the “New Japan Travel Festival.” (Photo source / China Airlines)

[China Airlines Booth Activities]

A. Triple Value Gifts:
(A) Present the summer travel fair China Airlines commemorative postcard to exchange for a limited-edition small gift (China Airlines Q-version airplane balloon, 50 per day) at the New Japan Travel Festival China Airlines booth.
(B) Present your summer travel fair on-site pre-order form at the New Japan Travel Festival China Airlines booth to receive a limited-edition China Airlines airplane model (first 100 people only).
(C) If you present your summer travel fair on-site pre-order form and place another order at the New Japan Travel Festival, you can get a limited-edition China Airlines premium power bank gift set (first 50 people only).
B. Member Welcome Gift: All China Airlines Huaxia members visiting the China Airlines booth during the exhibition period will receive a daily limited-edition 777 mug (20 available) and Nex Gen T-shirt (20 available). (Total of 160 gifts over 4 days)
C. Flight Attendant Photo Experience Zone: Create one Q-version pilot and one flight attendant standee on-site. The standees have cut-out faces where visitors can insert their own faces for fun photos. After taking the photo, you’ll receive a full-body souvenir photo featuring a parent-child cabin background.
D. China Airlines inflight meal display and China Airlines logo merchandise showcase/sales

The “New Japan Travel Festival” is held at the Taipei Flower Expo Park Exhibition Hall and offers free admission. (Photography / MOOK Scenic Spots Family Zhang Yingying)

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