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LINE’s Brown Farm appears on Taipei streets, drawing fans for photos

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — To celebrate the global player count of the mobile game LINE Brown Farm exceeding 10 million, the game set up a real-life urban farm in bustling Taipei’s East District. From October 18 to 27, fans could visit...

Text / MOOK Scenic Spots compiled and reported

 
To celebrate the global player count of the mobile game LINE Brown Farm exceeding 10 million, the game set up a real-life urban farm in bustling Taipei’s East District. From October 18 to 27, the farm was open for fans to visit and take photos. It was located at Taipei SOGO Department Store’s Zhongxiao Branch. A 130 cm tall “Uncle Brown” mascot was also present, and a Brown fan meeting was held on October 22, sparking discussions among fans and “farmers.”

The real-life scene of LINE Brown Farm appears on Taipei streets. (Photo / MOOK Scenic Spots Vico)

The scene included Brown’s home, and signs with fun phrases like “Fruits picked too early aren’t sweet” were placed in the fields. The most popular attraction was the 130 cm tall “Uncle Brown” mascot, a must-photo spot for fans. In-game settings familiar to players—such as the Brown Farm sign, fields, wooden house, farmland, potted plants, and chairs—were recreated, giving gamers a nostalgic and entertaining experience.

 

The game’s field scenes are brought to life, along with fun slogans. (Photo / MOOK Scenic Spots Vico)

The 130 cm tall Brown mascot was a big hit with fans. (Photo / MOOK Scenic Spots Vico)

Another highlight was the Brown fan meeting. Brown appeared in person during two sessions on October 22: from 2:00–2:20 pm and 3:00–3:20 pm. On October 22 and 23 from 2:00–4:00 pm, there was also the “LINE Brown Farm Happy Tour Lucky Draw” event. Players whose farms reached level 10 and completed an on-site photo upload task could join the raffle. Prizes included cute EasyCard accessories and sticky notes, and the first 100 participants in the Lucky Draw could also receive themed balloons or instant photos.

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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=14074

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