By MOOK Scenic Spots Editorial Team
![](\"/pic/20200222/4b1a7e68ea30e8754a9dee6e5506de9e.jpg\")
During the preparation phase, H&M was already using large wall panels to inform consumers. (Photo by MOOK Scenic Spots Zhang Yingying)
Even during the renovation period, rumors emerged that H&M was unhappy with the high rent of NT$12 million per month (the previous tenant, Eslite 116, paid NT$8 million), and there were reports that the opening plan might fall through. However, with the grand opening at 11:00 AM on November 25, 2016, this brand-new H&M flagship store has become an important landmark in Ximending.
![](\"/pic/20200222/bf78800fdd5edac12db82290473ba664.jpg\")
The H&M Ximending store is Asia’s largest flagship store. (Image source: H&M)
The H&M Ximending store held a grand opening party on the evening of November 24, featuring performances by artists such as Yoga Lin and JJ Lin, generating significant publicity in the lead-up to the launch. UNIQLO, previously the largest affordable fast fashion brand in Ximending, is located farther from the MRT exit. The shifting dynamics among fast fashion brands in Ximending will be worth watching.
![](\"/pic/20200222/665975cf74f244016cb75cf682e65cee.jpg\")
Singer Yoga Lin also performed at the pre-opening warm-up party. (Image source: H&M)
This flagship store covers a total area of 1,500 ping (approximately 5,000 square meters), with retail floors spanning from the first to the fifth floor. Products for sale include men’s and women’s clothing, children’s wear, and home décor items.
![](\"/pic/20200222/178e6f4c202e2dff4d4595e616961f36.jpg\")
The image advertisement displayed by H&M Ximending showcases its ambition to become a key landmark in Taipei. (Image source: H&M)
H&M Ximending Asia’s Largest Flagship Store Opening Information:
【Info】
H&M Ximending Flagship Store